The Bite Magazine - Spring/Summer 2026 - Issue 39

bitebeauty LASH-OUT! WATERPROOF MASCARA In the search for reliable waterproof mascaras, the challenge is finding one that delivers bold volume without sacrificing comfort or precision. In this uphill battle, W7's Lash-Out! Waterproof Mascara changes the game with a richly pigmented formula, a thoughtfully designed brush, and dependable staying power, making it an excel- lent choice for everyday wear and special occasions alike. At the heart of the design lies a flexible, cone-shaped wand that enables it to tackle every lash with ease. The slimmer tip reaches smaller lashes in the inner and outer corners, leaving the eyelids free from smudges. Building volume through the centre of the lash line, the fuller end creates the appearance of lifted lashes with volume and curve. The result is a wide-eyed effect that is strikingly defined rather than clumpy and deflated. With impressive colour payoff from the first coat, the jet-black formula allows intensity to build with each additional layer. A perfect balance between lifting lashes and maintaining separation is achieved, avoiding the heavy, overloaded appearance that one might dread when using a volumising product. As a standout strength, waterproof performance is achieved through the combination of film-forming polymers, including acrylates/oc- tylacrylamide copolymer and PVP. These help lock the mascara onto the lashes whilst resisting smudging, flaking, and transfer throughout the day. Rain or shine, Lash Out! remains impressively intact. The formula also includes carnauba wax and microcrystalline wax, which help create body and structure around each lash, as dime- thicone contributes to a smoother application and flexibility. Condi- tioning additions such as propylene glycol and butylene glycol help prevent the formula from feeling excessively dry or brittle. Fine silica particles also enhance the mascara's volumising effect by creating a subtle texture without weighing lashes down. The verdict remains that W7 Lash Out! Waterproof Mascara is a de- pendable performer that combines impressive volume with genuine waterproof wear. With its versatile cone-shaped brush and long-last- ing formula, it's an ideal choice for fuller, lifted lashes that stay put from day to night. BLUR IT BLUSHER PALETTE Blush stands its ground as one of beauty’s biggest trends, and W7’s Blur It Blusher Palette makes it easy and affordable to enhance rosy, radiant cheeks. Whether you desire a subtle everyday look or want to make a more statement-making look, this compact quad has it all. With three flattering matte shades, Spiced Nectar, Rose Veil, and Doll Energy, the palette is designed to complement a variety of skin tones. The buttery-soft powders blend effortlessly into the skin, allowing colour to be built gradually without becoming patchy or chalky. The pigmentation strikes an ideal balance, giving enough colour payoff yet remaining natural and fresh. The standout addition is the shimmering blush highlighter shade, Summer Beauty