The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitebags L amarr opened the presentation with its ‘Orange’ collection, a cap- sule line of bags crafted from the unlikeliest of luxuries, the peel of Sicilian blood oranges. Designed by Hedylamarr Rodrigues, the Brazilian-Italian founder whose name nods to a fusion of glamour and intellect, the collection distilled her brand’s central philosophy that beauty and responsibility can coexist. Ohoskin produces the eco-leath- er used for these sculptural bags. This Italian start-up transforms or- ange and cactus byproducts into a soft yet durable vegan leather. The result feels like the synthesis of Mediterranean sun and Milanese precision, with objects that radiate warmth while speaking to circular production and waste transformation. Each piece is minimal yet tactile, its refined geometry offset by tiny details that whisper craftsmanship of clean seams, elegant hardware, and delicate bracelet charms made from recycled brass. Rodrigues insists that the principle of environmental awareness guides every stage of Lamarr’s process from design to distribution. But beyond sustainability, the brand carries a deeper narrative that every collection is a tribute to women who changed history. Agnodice, the legendary first female physician in ancient Athens; accomplished 17th-century Italian Baroque painter Artemisia Gentileschi; and mathematician and writer Ada Lovelace, who defied boundaries and rewrote possibilities. “With Lamarr,” Rodrigues once said, “you choose not just a product, but a value that makes a difference.” It’s a fitting sentiment from a de- signer who moved from Rio de Janeiro’s courtrooms to Milan’s ateliers, exchanging a career in law for one in leatherwork and proving that craft, too, can be a form of advocacy. The designer’s sensitivity to the balance between tradition and technol- ogy has already earned Lamarr notable recognition, including the Italia del Merito Award in 2022 and the Phenomena Accessories Award in 2024. Her bags, distributed by Studio Zeta, have become emblems of Made in Italy artistry meeting global responsibility, tactile proof that innovation need not come at the expense of integrity. https://lamarr.it LAMARR FASHION WEEK MILAN Autumn/Winter 2025