The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitefashion As Pepe Jeans reaffirms its dedication to denim and celebrates its British style roots with the new AW25 collection, Jada Brookes captures its retro notes and contemporary twist. PEPE JEAN T he AW25 season marks a confident new chap‑ ter for Pepe Jeans London, a brand that has spent more than five decades refining the art of denim while staying true to the eclectic spirit of its birthplace. Born on Portobello Road in 1973, the brand has always thrived on the cultural collisions of music, fashion, and street style that define London and the restless creativity of a city that never stops reinventing itself. With its Invierno collection, meaning Winter in Spanish, the brand reaffirms its devotion to denim while embracing a distinctly British mood, one that blends retro nostalgia with a contemporary edge and a colour palette designed to ease stylishly into the colder months. The women’s collection opens with a palette that feels like a love letter to the British coastline before win‑ ter fully settles in. Sandy neutrals, soft stone, and an array of blues, some crisp and bright, others washed and weathered, set the tone for early autumn. These hues evoke windswept beaches, pale skies, and the quiet calm of seaside towns just before the seasonal shift. But Pepe Jeans injects a spark of optimism into the mix with flashes of bright yellow, a playful con‑ trast that lifts the palette and adds a sense of move‑ ment.