The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitedrinks continues to explore the intersection of tradition and innovation. The brand’s Resort Club concept, launched in recent years, encapsulates the spirit of leisure and elegance, evoking sun-drenched terraces, breezy linens, and the golden glow of summer. A recent addition to the Italian luxury landscape, Malfy Gin has quick- ly established itself as a leader in the premium gin category. Produced by the Vergnano family in Moncalieri, near Turin, the gin brand is a love letter to the Italian coast. Each bottle is infused with botanicals that evoke the scents and flavours of Italy, such as Sicilian blood orang- es, Amalfi lemons, Tuscan juniper, and mountain spring water. From its vibrant packaging to its crisp, citrus-forward flavour profiles, Malfy Gin is unapologetically Italian. Malfy Gin and Missoni’s collaboration is a natural extension of their shared ethos. Both brands celebrate colour, craftsmanship, and la dolce vita, the joy of Italian living. Their 2025 partnership centres around a limited-edition bottle of Malfy Gin Originale, reimagined through the lens of Missoni’s iconic design language. The stunning bottle is wrapped in a turquoise and navy zigzag pattern, reminiscent of the Mediterranean Sea and Missoni’s signature palette. It also includes a custom-designed copa glass, adorned with Missoni’s motifs, elevating the ritual of cocktail-making into an art form. To launch the limited-edition bottle, Malfy Gin and Missoni hosted an exclusive event in Forte dei Marmi, a glamorous seaside town beloved by Italian jet-setters. Guests were treated to a multisensory experience that blended fashion, mixology, and music. The event was an Italian hospitality masterclass, with Malfy cocktails flowing and Missoni’s breezy designs on full display. The campaign titled ‘Live La Dolce Vita in Style’ extends globally through pop-up bars, fashion week activations, and digital storytelling. It invites consumers to embrace the Italian art of slowing down, sa- vouring the moment, and surrounding themselves with beauty. While taking life easy and appreciating its positive attributes, consumers can enjoy the collaboration’s two main cocktails, the Missoni Sunset Spritz and the Malfy x Missoni Bianco Royale Spritz. Missoni Sunset Spritz, inspired by the Italian ‘golden hour’, is made with 40 ml Malfy Gin Rosa, 25 ml white peach syrup, 15 ml lemon juice, 50 ml Fever-Tree soda water, 50 ml GH Mumm champagne or Della Vite Prosecco, and three dashes of Angostura bitters. To create this refreshing cocktail, build all the ingredients in a glass over cubed ice and gently stir. Garnish with a peach or nectarine twist and a sil- ver-sprayed bay leaf, then sit back and enjoy while watching the sunset over the horizon. The Malfy x Missoni Bianco Royale Spritz uses 35 ml Malfy Gin Originale, 15 ml Lillet Blanc, 5 ml Suze, 15 ml Monin Triple Sec syrup, 50 ml GH Mumm Cordon Rouge champagne, and 50 ml Fever-Tree Mediterranean tonic. This drink is created by chilling the glass with ice, adding the ingredients and lemon peel garnish. You could also en- joy the Malfy x Missoni G&T by mixing 50 ml of Malfy Gin Rosa with 150 ml of Fever-Tree Mediterranean tonic water, and garnishing with a pink grapefruit slice and rosemary. The limited-edition Malfy x Missoni bottle is available in select mar- kets across Europe, North America, and Asia, bringing a taste of Italy to a global audience. It’s a reminder that while trends may come and go, true style never goes out of fashion. www.malfygin.com/en/malfy-x-missoni www.missoni.com/en-ro/missoni-x-malfy-gin.html