The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitebeauty Beauty Editor Giovanna Zac tells the story of cosmetic brand Wild England, which creates luxurious products for conscious consu- mers that benefit the planet and environment. Wild England An Eco-Friendly Christmas Story W ild England is a sustainable personal care brand that marries eco-cons- ciousness with luxurious daily routines, offering a range of natural, vegan, and cru- elty-free products in innovative refillable packaging. The brand, founded by childhood friends Fred Ward and Charlie Bowes-Lyon in 2019, is inspired by the wild beauty of the Dorset coastline, with its wildflo- wer fields, sea breeze, and ancient cliffs. This love for nature and their understanding of all botanical elements have made Wild England one of the most respected ambassadors for sustainability, aiming to eliminate single-use plastic from bathrooms without compromising on performance or design. The core of the brand's philosophy is rooted in kindness for the planet and healthy skincare. Wild England products are strictly organic, ethically sourced, and free from harmful chemicals such as sulphates, parabens, silicones, phthalates, and petrochemicals. They use high-performing plant- based ingredients and natural essential oils to create captivating aromas and therapeutic properties. The brand is Leaping Bunny certified cruelty-free and vegan. What I love most about Wild England is its innovative packaging system, designed to combat the plastic problem: glass bottles for home use that can be refilled with their convenient refill pouches. The refills themselves are a triumph of eco-inno- vation, free from labels. They are made from a home-compostable, biodegradable, bio-based mate- rial (often bamboo pulp or Vivomer) that breaks down naturally in a home compost within a year, much faster than a banana peel. This system has already saved hundreds of tonnes of plastic waste from land- fills since its launch. Wild England did not stop there: the brand offers a curated range of personal care items, each designed to elevate daily routines with a touch of natural luxury. The core products are available in sophisticated scent profiles like lavender & eucalyptus and sweet orange & cardamom, as well as other popular options such as coconut & vanilla, fresh cotton & sea salt, and amber & oud. Among the collection are beauti- fully crafted soy wax candles, natural oil diffusers, natural wood exfoliating brushes, bathroom accesso- ries, and organic cotton tote bags and toiletries refills. TRAVEL SIZE POUCH COLLECTION These travel-sized pouches are among the most innovative ways to offer eco-friendly, luxurious toi- letries. They are suitable for various uses, from organising toiletries and cosmetics for daily use to gym essentials or general organisation at home or at work. The durable, lock-proof package has a slim, compact shape that easily fits into luggage, backpacks and even handbags. They can be easily refilled. After trips, once empty, wash the interior, wipe the lining, and allow it to air-dry before refilling again. Cleansing Gel The Cleansing Gel (or Body Wash) is designed to cleanse gently and effectively without stripping the skin of its natural moisture. The formula is enriched with organic aloe vera and prebiotics to maintain a healthy skin microbiome and keep skin hydrated. The scent is energising, thanks to its infusion of citrus, sweet orange, and the spicy hint of cardamom oil, creating a sense of warmth and an uplifting mood. The gel is light and smooth, leaving the skin well cleansed, fresh and invigorating, which is ideal for the start of the day. The lavender & eucalyptus variant offers a clean, modern aroma that soothes and calms the senses. For me, it is the perfect way to calm the mind and end the day ready for a restful evening.