The Bite Magazine - Autumn/Winter 2025 - Issue 38

euroScent Beauty Editor Giovanna Zac explains the modern approach to neuroscience, in which essential oils are designed to trigger a positive emotional response in the brain. bitebeauty N The Science of Scent N euroScent is a British wellbeing brand that combines neu- roscience, psychology, and nature to create products sup- porting emotional balance and holistic wellness. They use 100% pure botanical blends to help reduce stress, boost mood, and improve focus. Designed for busy, high-pressure lifestyles, their products are grounded in scientific research on how scent connects with the brain. Founded by Olga Melita, a psychotherapist and aromatherapist with over 20 years of experience, NeuroScent explores the rela- tionship between scent and the psyche. They blend neuroscience, psychology, and botanical intelligence to create sensory tools that support emotional and cognitive transformation. Olga encourages people to use her products as daily rituals to ease stress and pro- mote balance in their wellbeing. The brand also offers online courses, such as a multisensory aroma journey, to help people build personalised resilience tools, tailored to their individual needs. But how does this science work? Their mood-enhancing ‘neuroscents’ are fragrances crafted with essen- tial oils and psychoactive botanicals, supported by extensive scien- tific research showing their effectiveness. When we smell, we inhale tiny molecules that stimulate specialised nerve cells, called olfactory sensory neurons. These neurons relay signals to the olfactory bulb, located in the forebrain just above the nasal cavity, where scents are first processed. Essential oils mole- cules travel along the olfactory nerves directly to the brain’s emo- tional centre, quickly influencing mood, feelings, and energy. Scientific studies show that botanicals and essential oils can uplift mood, reduce stress, sharpen focus, and promote a sense of wellbe- ing, even with a single whiff of their fragrance. For some, they may also alleviate the symptoms of certain conditions. These oils can be diffused into the air, added to a bath, blended with massage oils, worn on aromatherapy jewellery like lava beads, or inhaled from a tissue, avoiding contact with the skin and eyes. Each bottle, available individually, is designed to help users reset, recharge, and restore balance, supporting emotional harmony and mental wellbeing.