The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitebeauty As iconic British brand Ted Baker London launches its new festive collection in full style, Beauty Editor Giovanna Zac discovers the magic in its cosmetic gift sets. T ed Baker London is a quintessentially British lifestyle brand, acquired by the US-based Authentic Brands Group in 2022, but founded in Glasgow in 1988 by Ray Kelvin. His journey began at the age of eleven, when he worked in his uncle’s menswear shop in North London. He used his experience to build the Ted Baker empire, expanding from menswear into womenswear, accessories, and fragrances, and quickly becoming one of the fastest-growing lifestyle brands in the UK. He envisioned the ‘Ted Baker’ persona as his alter ego: an in- trepid aviator, an all-round sportsman, and a dashing consort of princesses and Hollywood beauties. This persona allowed him to step back from the spotlight, create a distinct brand per- sonality, and avoid being photographed by covering his face. Kelvin was known for his hands-on approach and dedication to the customer experience. The brand was initially launched as a shirt specialist, focusing on high quality and attention to detail. Renowned for his sense of humour, Ted Baker London’s first stores offered a laundry service with every shirt purchased. This unique approach earned him the slogan ‘No Ordinary De- signer Label’. Ted Baker London’s sophisticated and feminine ladies’ clothing blends classic British elegance with a quirky, modern twist, fea- turing tailored pieces with clean lines and flattering silhouettes, A-line dresses, wrap coats, and tailored trousers, providing pol- ished looks. Visually appealing and unique, the collections focus on high-quality design details, distinctive patterns, and vibrant colours, making it a go-to for smart casual and special occa- sions. The brand is also famous for its in-house large-scale and romantic, floral prints and unique graphic pattern designs. These are a consistent feature across a range of items, from dresses and blouses to accessories and cosmetics. Ted Baker London Beauty Collections Ted Baker London’s beauty products, often released in themed gift sets, mirror the brand’s luxurious packaging, quality ingre- dients, and elegant, signature fragrances aesthetic. The collec- tions are usually part of the wish to celebrate Christmas in style, offering trendy beauty products that are consistently vegan and cruelty-free. Ted Baker London