The Bite Magazine - Autumn/Winter 2025 - Issue 38

bitemusicceleb MTV Video Music Awards and the MTV Europe Music Awards, breaking barriers for female artists. The album title and song, ‘Lalisa’, are described as a bold declaration of identity, celebrating her Thai heritage and showcasing her rap prowess. Its visual extrava- gance and cultural references made it a defining mo- ment in her career. ‘Money’ is a viral sensation thanks to its catchy hook and choreography, making it a TikTok phenomenon. Its lyrics explore themes of ambition and independence, resonating with global audiences. ‘Rockstar’, taken from Lisa’s first studio album Alter Ego , is a genre-blending anthem that topped the Billboard Global Excl. U.S. chart. In the music video, she danced on the iconic Yaowarat Road in Bangkok’s Chinatown. ‘New Woman’ and ‘Moonlit Floor’ highlight her experi- mental side, incorporating collaborations with Rosalía and RAYE. Each song reflects Lisa’s ability to balance commercial appeal with personal artistry, making her one of the most versatile performers in contemporary music. A fashion icon, Lisa has worked with luxury brands and influenced trends worldwide. She was a prominent global ambassador for Celine, working closely with creative director Hedi Slimane from 2019 until mid-2024 as the face of their ready-to-wear, accessories, and Haute Par- fumerie collections. In 2020, she made history as the first female K-pop idol to become a global brand ambassador for MAC Cosmetics. Her ‘MAC x L’ collection, released in 2021, featured her custom shades and sold out almost immediately. Since July 2020, the singer has been a global ambas- sador for Bulgari. She has appeared in campaigns for their iconic Serpenti and B.Zero1 collections and even launched her own limited-edition watch and jewellery line with the brand. In July 2024, Lisa was named a House Ambassador for Louis Vuitton. The brand views this partnership as a strategic ‘cultural translation’ to appeal to younger, globally-minded consumers, particularly in the Asia-Pacific region. A few months after launching her management company, Lloud in 2024, Lisa signed a solo partnership deal with RCA Records. The initiative signalled her independence and entrepreneurial vision, while giving her greater con- trol over her career. “I’m super excited to be joining the RCA family, and I am confident they are the best team to create a bigger movement in my solo career,” she said in a statement. “Looking forward to showing the world everything we have been preparing.” The artist’s presence at major cultural events, such as Coachella Valley Music and Arts Festival and Victoria’s Secret Fashion Show, underscores her ability to move seamlessly between music, fashion, and cultural diplo- macy. In 2019, BLACKPINK made history as the first female-led K-pop group to perform at Coachella, appear- ing on the Sahara stage. The group returned four years later to make history again, this time as the first-ever K-pop group to headline the main stage. Lisa made history as the first K-pop artist and Southeast Asian woman to perform at the Victoria's Secret Fashion Show in 2024. She opened the show with a performance