The Bite Magazine - Spring/Summer 2025 - Issue 37

bitebeauty Contradiction Through Fragrance I n philosophy, an antinomy is a contradiction between two seemingly reasonable conclusions that appear justified. It’s a situation where evidence that clashes supports two logical statements or beliefs. For example, the thesis says the world has a beginning in time and is limited in space. At the same time, the antithesis proclaims the world has no begin- ning in time and is unlimited in space. French unisex fragrance brand Antinomie, launched in 2022, uses this concept to state, “We are eve- rything and its opposite.” When choosing a perfume, they say we declare who we want to be at a specific moment. “Sometimes we feel adventurous, some- times we feel coy; at other times, we can’t find the right words.” The world is contradictory, with impactful moments we desire to embrace again, such as the beauty of light in the shadow, noise in silence, and warmth in winter. The brand sees perfume as a way to recapture the everyday contradictions that enlighten our days and enable us to choose who we want to be whenever we like. “At the end of the day, we like everything and its opposite, and we like to carry it with us.” Their range of outstanding, quality perfumes with curious designs made in France with the finest ingredients guarantee our freedom of expression. “Perfumes that last a long time on the skin and are easily transportable, from the bathroom to your handbag.”