The Bite Magazine - Autumn/Winter 2024 - Issue 36

The Delevingne sisters add Della Vite Zero, a non-alcoholic sparking rosé, to their vegan-certified Prosecco and sparkling wines. Mia Zhang explores the new addition. bitedrinks T he world of wine is evolving! Della Vite, the award-winning brand created by sisters Chloe, Poppy, and Cara Delevingne, stands at the fore- front of this transformation. Known for their premium, vegan-certified Prosecco, the sisters are taking the wine industry in an exciting new direction with the launch of Della Vite Zero, a non-alcoholic sparkling rosé. Rooted in sisterhood and driven by the desire for inclusivity, this latest addition to the collection is poised to revolutionise the non-alcoholic wine market. The sparking rosé seeks to shake up perceptions and prove that enjoying alcohol-free doesn’t mean compromising taste, celebration, or quality. Della Vite Zero reflects a broader cultural shift towards mindful consumption. As the sober-curious movement gains momentum and consumers increasingly seek healthier alter- natives, the demand for flavoursome, non-alcoholic options has surged. According to recent research, 71% of consumers are becoming more health-conscious and concerned about the long-term effects of alcohol consumption. However, a significant 56.8% of people are dissatisfied with the non-al- coholic options currently available. This gap in the market is exactly what Della Vite Zero aims to fill, offering a premium, alcohol-free alternative for wine connoisseurs and gour- mands alike. The Delevingne sisters have always been fun, free-spirited personalities. Their latest offering is crafted with the same meticulous care as the original Della Vite Prosecco but with a fresh, non-alcoholic twist. It’s catered to those who want to enjoy a celebratory moment without the effects of alcohol. Whether flexi-drinkers, teetotalers, or healthier option seek- ers, the sparkling rosé provides an inclusive experience where everyone is part of the celebration, regardless of whether they drink alcohol or not. One of the most important factors when choosing non-alco- holic beverages is taste, and Della Vite Zero delivers on this. Crafted using Grenache grapes from a fourth-generation French wine-making family in the Beziers region of France, the rosé undergoes a careful de-alcoholisation process. This procedure retains the grapes’ complex flavours and fresh- ness, offering a drinking experience that rivals its alcoholic counterparts. Every sip bursts with notes of red berry, cherry, and blossom on the nose, leading to crisp red apple flavours on the palate and finishing with smooth, elegant bubbles that mimic the sensation of traditional sparkling wine. It has already gar- Della Vite Zero A New Chapter in Sparkling Wine