The Bite Magazine - Autumn/Winter 2024 - Issue 36

bitegadgets Samsung Onyx Enhances the Cinema Experience in the Pathé Palace in Paris S amsung Electronics has installed six Samsung Onyx cin- ema LED displays at the Pathé Palace Theatre in Paris, France, to deliver a premium cinema experience. Four of these 4K screens measure over 10 metres wide, and two 2K Onyx screens are 5 metres wide — all of which provide the audience with a new level of image quality. With The Wall, an 8K screen installed in the lobby, and Smart Signage around the cinema, Samsung displays will raise the bar for the moviegoing experience. Completely renovated over five years, the Pathé Palace is a one- of-a-kind venue known for its architecture by Renzo Piano and the quality of its unique services. “These six cutting-edge Sam- sung Onyx LED screens juxtapose brilliantly against the historic cinema, blending the classic with the modern to give moviegoers a truly unique experience,” said Menno van den Berg, President of Samsung Electronics France. “The displays’ stunning visual quality will engage the audience on another level and do full jus- tice to each filmmaker’s vision.” Samsung Onyx is the world’s first Digital Cinema Initiatives (DCI)-certified cinema LED display for theatrical exhibition. The LED display provides exceptionally vivid colour and de- tail-rich content, with a wide, vibrant colour gamut providing consistent representation across the entire screen. The self-lit LED Onyx screens give HDR images clear blacks and contrast. With up to 300 units of luminance, Onyx screens are more than six times brighter than typical film projectors. “Films are most powerful when they fully immerse us in their worlds, and technology plays a crucial role in that magic. Sam- sung Onyx screens elevate the theatrical experience with pristine blacks and exceptional clarity, making every frame feel startling- ly real,” said Jacques Durand, Chief Information Officer, Pathé Group. The venue can also deliver exceptional 3D film experi- ences thanks to the 3D capabilities of the Onyx LED screens, which bring improved brightness and consistent colour amplifi- cation for enhanced realism. When wearing active 3D glasses, a film’s subtitle text, images and even minor visual details gain un- precedented clarity without shadowing and with less dizziness that can occur in traditional 3D movie theatres. The Wall (IWC model) in the main lobby uses the MICRO AI Processor to analyse every second of footage instantly, upscal- ing up to 8K resolution and optimising picture quality to have less visual noise. The Wall’s HDR technology makes the most out of colour and highlights, enhancing contrast and making highlights look brighter. The screen uses MICRO LED technol- ogy, which individually controls pixels to provide precision and depth in the picture. The cinema has the Samsung Smart Signage (QMC series) to display the theatre schedules and movie trailers in the lobby and front of each theatre room, bringing the posters to life with the over 1 billion colours available. At the entrance of the thea- tre rooms, Samsung’s Stretched Display (SH37C model) greets moviegoers with a crisp, clean screen in a 16:4.5 ratio. The Pathé headquarters office has also recently installed about 200 5K ViewFinity S9 monitors, and the boardroom takes advantage of The Wali’s impressive size and video capabilities. Samsung Electronics has previously equipped Pathé cinemas with its Onyx LED screens at Pathé Beaugrenelle in Paris and Pathé Bellecour in Lyon. This new installation at Pathé Palace represents a milestone in the partnership between Samsung and Pathé, as they aim to continue innovating together. www.samsung.com Images courtesy of Samsung

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