The Bite Magazine - Autumn/Winter 2024 - Issue 36

bitewatches each telling a story of Kurdish strength and per- severance. The brand’s commitment to quality is evident in its designs and manufacturing process. Swiss- made watches ensure the highest standard of craftsmanship. However, the dedication to excellence goes beyond the watch itself. The brand is deeply committed to environmental sustainability, incorporating eco-friendly prac- tices at every production stage. The leather straps are handcrafted in Italy us- ing cattle hide leather, a by-product of the meat industry. This approach ensures that no part of the animal goes to waste. The leather is tanned using vegetable tannins—a method that reduces environmental impact while allowing the leather to age gracefully, developing a unique patina over time. Furthermore, the straps undergo a hydro treatment, enhancing their resistance to water and sweat and prolonging their lifespan. Bajer is also committed to creating beautiful and environmentally friendly packaging from biode- gradable materials. It is designed for reusability, with boxes that can double as books or cata- logues. Even the cardboard used for shipping is chosen for its strength, recyclability, and low environmental impact. Beyond its dedication to luxury and sustaina- bility, the brand is committed to positively im- pacting Kurdish communities. A portion of the brand’s proceeds supports NGOs that empow- er women and children in rural Turkey through education and community development. This social responsibility is a core aspect of the mis- sion, reflecting Leyla’s lifelong dedication to her people and the environment. The founder’s vision brings a unique perspective to the brand. An accomplished urban planner and environmental advocate, her work extends far beyond the fashion world. Her academic achievements, including a Master’s degree in Design Studies from Harvard and acceptance into MIT’s prestigious Ph.D. program in Envi- ronmental Planning and Policy, underscore her deep commitment to sustainability and social justice. Leyla’s work in regenerative agriculture and environmental planning has earned her numerous accolades, including the prestigious MIT Presidential Fellowship. Bajer is a movement celebrating Kurdish her- itage, paying tribute to the strength of Kurdish women, and committing to a sustainable future. Through its beautifully crafted timepieces, the watch brand tells a story of resilience, empower- ment, and hope that transcends time and place. https://www.thebajer.com/ Images courtesy of Bajer An Ode to Kurdish Culture