The Bite Magazine - Spring/Summer 2024 - Issue 35

Shocking Chic Eyewear Cristina Lloyd is fascinated by Swiss eyewear brand Sol Sol Ito’s revolutionary ultra-thin read on light and mobile reading glasses, which solve the problem of misplacing or losing them. biteglasses Its diverse collection includes classic frames, innovative wire- frames and bold sunglasses. Each piece is crafted with a com- mitment to individually and style, making them a favourite among fashion-forward consumers who appreciate form and function. The frames are designed to be lightweight and com- fortable, ensuring a perfect fit and easy wear throughout the day. The brand is also renowned for its interchangeable double bridges, replacement nose pads and screw-less hinges. Earlier this year, Sol Sol Ito unveiled their latest innovation, read on light, at the MIDO Milano Eyewear Fair. This revolu- tionary concept made from flexible TR90 material in trendy colours integrates ultra-thin, functional, foldable reading glasses into a compact hard shell. The glasses are durable with anti-allergic qualities and come in four different diopter strengths, reflecting Sol Sol Ito's commitment to merging con- venience with high design standards. “The feedback we received from people at MIDO was over- whelming. Opticians, distributors and eyewear enthusiasts worldwide are interested in read on light,” Sandra said. “As we had a lot of enquiries about whether the reading glasses could also be purchased without the iPhone case, we developed the light collection with matching hard case and in five fashionable colours. The success in Milan shows that we have hit the pulse of the times with read on light,” Monika added. Read On represents the essence of Swiss engineering, where form and material are combined to perfection to create out- standing iconic products such as the Swiss pocket knife. The temples’ patented design allows them to be folded in one plane with the frames, while the thinner lenses ensure they do not scratch when pushed out of the case or lying on a table. The sunny state of California’s colourful and lively design spirit is said to be the project’s inspiration. “The convenience, mobility, and accessibility of the American lifestyle, complemented by Swiss uncompromising quality and reliability, are the blueprint of our brand,” Sol Sol Ito said. “Our eyewear showcases a vivid colour palette and captivating design. We believe that reading glasses should evoke pure en- joyment with every use, enhancing your everyday moments.” Thus read on glasses wearers can appreciate a modern, clean and fresh aesthetic in practical accessories that fit seamlessly into their daily lives. Users will experience fine print and razor-sharp, high resolu- tion by sliding the read on glasses with their extra-long temples to the tip of their nose to focus, if needed, and fold them back down to a flat three millimetres after use. The glasses are pro- tected in the compact hard shell or the unique iPhone case, making it a purist design object with a touch of extravagance. The perfect balance between functionality and aesthetics has fascinated the whole world. The read on glasses have won prestigious awards, such as the German Design Award and the Red Dot Design Award, and are available online. www.readon-mobile.com