The Bite Magazine - Spring/Summer 2024 - Issue 35

bitefashion Sumissura’s slogan, ‘Celebrate your individuality’, encapsulates the belief that fashion should be personal and empowering. Women should feel confident and secure with bespoke gar- ments that reflect their uniqueness. Traditionally, the fashion industry has dictated and slotted women into boxes through seasonal trends, sizes, and biases. The brand encourages us to forget about industry standards and wear clothes that represent us, not vice versa. Their sustainability and ethical practices ensure no stock, waste resources, or useless items are in landfills. “Each piece manufac- tured in our workshops is made to be worn. This fact, combined with responsible sourcing and ethical production methods, contributes to environmental sustainability and social welfare, making the fashion industry a little bit better, one step at a time.” The brand’s approach contrasts sharply with fast fashion, often leading to overproduction and significant waste. They also adhere to ethical labour practices by working with skilled tailors at their factory in Shanghai, China, who are paid fair wages and operate in safe working conditions. Shanghai has a long tailoring tradition. When the French and English were trading in the markets close to the banks of the Huangpu River, some of the first tailors noticed the peculiar Western clothing. They decided to provide a quality and handcrafted service. This innovation created one of the most valuable guilds in the area. Sumissura bespoke shoes are crafted in Almansa, Spain, re- nowned for its rich shoemaking heritage. The city’s shoemaking history dates back to the early 18th century when local artisans ensured every shoe was expertly created. The Almansa shoe- makers are celebrated for their meticulous attention to detail and quality commitment. “By leveraging these artisanal skills, we ensure that each pair of shoes offers superior comfort, dura- bility, and style.” If you want to be a fashion designer without doing the design route or showing at one of the fashion weeks, let Sumissura guide you in your desired apparel. https://www.sumissura.com/en-uk/