The Bite Magazine - Spring/Summer 2024 - Issue 35

bitemen S panish tech engineers and partners An- dreu Fernandez, Alberto Gil, and Ignasi Prat were running an e-commerce agency when an idea developed after one of them visited China.“We could offer made- to-order suits through the internet,” Alberto told Tubetorial online.“We had experience in website development and online marketing, but we had no idea about fashion and little experience in operations.” Shanghai’s long tailoring tradition of suit-making helped the trio develop Hockerty, a made-to-order platform. Customers go to the website, choose from the brand’s curated collections, or design their desired clothing using the sophisticated 3D configurator, and then curate their body profiles.“Harnessing the power of Artificial Intelligence, we simplify creating your unique body profile. Our sophisticated AI algorithm predicts your body measurements with a few inputs and formulates a precise body profile.” The user can verify these measure- ments or proceed directly with the predict- ed values. Hockerty, founded in 2008, offers tailored three-piece, tuxedo, double-breasted, tweed, linen and wedding suits, jackets, shirts, trou- sers, jeans, chino, waistcoats, polo shirts and outerwear, including duffle, double-breasted, pea, and trench coats and field jackets. Cus- tomers can choose from wool blends, pure wool, wool silk or alpaca in overcoats to poplin, wrinkle-free, quick dry, double stripe, chambray and easy iron in tailored, French cuff dress, tuxedo and Mao shirts. Custom dress shoes include Oxford, Derby, Monk Strap, Penny and Horsebit Loafers in Italian calf, flora or waxed leather, suede, velvet or distinctive patterned fabrics like Pardini,Valtena, Luigi or Aidano. Users can choose to have these materials on the whole shoe or the toe cap, vamp, quarter, facing or the heel cap. Calf leather is availa- ble in exciting hues like off-white Roberto, brown-toned Fabio, Giovanni and Carlo, burgundy Paolo, dark blue Andrea and black Alessio. Self-Style Bespoke