The Bite Magazine - Spring/Summer 2024 - Issue 35

bitemen Philip told Drapers in 2022. “There is now a big opportu- nity to digitalise that and help teams engage with markets further across Europe and the Middle East.” They expanded into fashion partnerships the previous year with their first collaboration with Reiss on an elevated menswear sports- wear collection and a womenswear range. Thomas and Philip’s sports background gave them a critical understanding of what a sportsperson needed in gear. Their vision of crafting sportswear excelled in durability and functionality with a simple yet profound philosophy of creating sportswear that can withstand the rigours of high-level performance while incorporating sleek, innova- tive designs. The brand name inspired by Castor, one of the twin warriors from Greek mythology, reflects their ethos of strength, resilience and striving for greatness. Castore’s mission is to make athletes better. They maintain an ethos built upon the ‘Better Never Stops’ philosophy, an ideal deeply infused in the brand’s DNA and something the brothers strive to live daily. “We utilise advanced engi- neering and unique technical fabrics to create the high- est-quality sportswear worldwide for athletes who demand the best. Designed with a passion for innovation, with specialist features to help to optimise athletic performance in all conditions.” These lightweight and enduring advanced technical fabrics are seen in the ergonomically designed workout shirts, enhancing athletic performance and the waterproof outerwear that doesn’t compromise breathability. Castore’s high-profile collaborations with sporting legends and teams include tennis star Andy Murray and the McLaren Formula 1 team, increasing brand visibility and reinforcing its reputation as a brand that professional athletes trust. Additionally, by incorporating sustainability through eco-friendly practices in its manufacturing processes, Cas- tore plans to expand internationally into the United States, Europe, and Asia. Their nuanced and strategic approach focuses on partnerships with retailers who share their ethos and quality commitments. Thomas and Philip have created a successful brand that stands for quality and performance and inspires a new generation of entrepreneurs in the sportswear market. This year, Reiss and Castore collaborated again to create a new hybrid lifestyle sportswear range engineered for modern living. The SS24 collection is crafted with unique technical fabrications that blend form and function seamlessly and support movement and everyday wear, from high-impact training sessions to daily activities. Each garment prioritises comfort and maximum performance to help people step out of their comfort zones and reach their peak capabilities.