The Bite Magazine - Spring/Summer 2024 - Issue 35

bitebeauty People used it as a moisturiser for dry to dehydrated skin and made home remedies to reduce inflammation for itchy or irritated skin. Aveeno’s pioneering products were created by collaborating with Mayo Clinique dermatologists who believed in the brothers’ vision and studies. Many years of development and research have proven that milled colloid oatmeal (made by grinding oat grain, or Avena sativa, into a fine powder) was the crucial emollient ingredient to solve skincare issues. Oats contain fats, proteins, vitamins, minerals, and other nutrients. Furthermore, the prebiotics in the oats create a unique formula, tested and scientifically demonstrated, to cleanse, moisturise, soothe, and balance the skin for a healthier, fresher, and nourished look. Sourced at their pur- est, free from unnecessary chemicals, they are activated by controlled health, ensuring they don’t lose their natural ben- efits and components. Modern scientific research has discovered oats are rich in properties that boost collagen production, an essential pro- tein that keeps skin firm and plump, reducing fine lines and wrinkles. Another fantastic benefit is the high presence of Omega 6 and fatty acids, necessary for hair health and strength, which help make it softer and fuller. The protein in oats adds thickness to each strand, making them more elastic to withstand breakage. It makes sense that Aveeno products contain oat extract, the liquid produced from the kernel of the oat plant, as a potent antioxidant. Colloidal oatmeal, the powder produced by grounding the oats, is rich in probiotics and moisturising properties. Oat oil is rich in lipids and essential to creating a skin protective barrier. Another vital component is ceramics to maintain and prevent water loss from the skin. All Aveeno products are dermatologist—and paediatric-tested, dye-free, and soap-free, making their baby range suitable for delicate skin. The collection is available as an individual product or gift set. The Daily Moisturising Set for normal to dry skin has a lovely green box containing three skin products. The Body Wash with a gentle vegan formula cleanses the skin without drying it and leaves the body soothed and soft, thanks to its unique oat formula. The cleanser has a delicate, refreshing, earthy, nutty scent. I loved the crispness left on the skin. When used in the bath, it delivers a relaxing and soothing experience. After cleansing, the Body Lotion, designed to hydrate the skin for at least 48 hours, contains nourishing oats and rich emollients to strengthen the skin’s natural bar- rier against external aggressors and prevent water loss. The lotion has a smooth, pleasant, soft, fresh, delicate texture that feels like silk. The gift set also contains the Daily Moisturising Hand Cream, one of my favourite Aveeno products. Our hands are essential; as the skin is thinner there, they tend to show