The Bite Magazine - Spring/Summer 2024 - Issue 35

The Minerals World Annabelle Minerals bitebeauty Beauty Editor Giovanna Zac delves into Annabelle Minerals’ world of mineral make-up and discovers what natural beauty is all about. O nce upon a time, the thought of using mineral make-up would bring images of thick, cake-like complexion and malfunctioning packaging. Those days are gone, but if you still have doubts, fear no more. Technology and research have come a long way, and the mineral world has reached its league. This is the world of Annabelle Minerals, or what I call ‘The Queen of Minerals’. Founded by Annabelle Szczerba in 2016, Annabelle Minerals answered her need for natural cosmetics to help her with skin breakouts and blemishes issues. The brand promotes ethical, sustainable, cruelty-free, plastic-free, GMO-free, and recyclable products. The winner of three Global Green Beauty Awards in 2020, the brand has reached great popularity and is highly loved in the UK and abroad. Their minerals and skincare cosmetics are beautifully formulated with natural ingredients, botanical oils, vitamins, and fruit extracts, perfectly matching Annabelle’s mission of “mak- ing sure every woman believes in the beauty she has inside”. I am pleased to be one of them. The journey into continuity started when I discovered the colour match to my foundation. You can find your perfect shade online through the virtual try-on by taking a photo or uploading one and matching the colour choice by swip- ing the shade circles and choosing the best colour.