The Bite Magazine - Spring/Summer 2024 - Issue 35

bitebeauty FASHION MEETS BEAUTY LORD & BERRY L ord & Berry is a pioneering make-up brand that has been redefining beauty since its inception in 1992 in Milan, Italy. The brand is known for its innovative ap- proach, treating make-up as a fashion accessory and a beauty product. This philosophy is deeply rooted in the brand’s commitment to combining high fashion with cosmetics, en- suring its products are practical, stylish, and trendsetting. Its core philosophy is to inspire self-confidence through beau- ty, achieved by creating products that meet the high demands of professional make-up artists and designers while being accessible to daily users. They mainly focus on the interplay between make-up and fashion, continuously drawing inspi- ration from the latest art, design, and culture trends. Lord & Berry introduces new products reflecting these influences each season, ensuring fresh and relevant offerings. Their product line includes cosmetics, from eyeshadows and lipsticks to foundations and skincare essentials. They are designed with meticulous attention to detail, using high-qual- ity ingredients that deliver professional results. Notably, the beauty brand has been at the forefront of several beauty inno- vations, such as its renowned Kajal Stick, which revolutionised eye make-up with its intense colour and ease of application. In addition to make-up, they are committed to promoting healthy skin and often incorporate skincare benefits, such as moisturising lipsticks and anti-ageing foundations. Lord & Berry is also dedicated to ethical beauty. It is cruel- ty-free, meaning none of its products have been tested on animals. It offers a range of vegan-friendly products and prioritises using natural ingredients wherever possible. This commitment to sustainability and ethical practices resonates with a growing number of consumers who are increasingly