The Bite Magazine - Spring/Summer 2024 - Issue 35

bitecatwalk P aris Fashion Air (PFA) returned with a bang, promising a season of unparalleled creativity and diversity in the heart of the French capital. Celebrating the fusion of art, fashion, and culture, PFA served as a global stage for designers and artists worldwide to showcase their talents. PFA was proud to present ten solo runway shows featuring top designers from France, Brazil, Jordan, Vietnam, Egypt, Belarus, and the USA this season. From the daring sensuality of Vitor Zerbinato’s designs to the delicate mastery of Laith Maalouf’s haute couture, each show promised to captivate and inspire. Adding to the eclectic mix, international artists and photographers exhibited their works, enriching the experience with their unique perspectives and creative vision. Its founders, Veronika Jeanvie and Tito San, expressed their excitement for the season, emphasising the importance of fresh ideas and diversity. With partners like Aston Martin Paris and the Ballet Support Foundation from the USA, PFA aimed to provide designers with unparalleled visibility and support. The schedule featured renowned designers like Rubin Singer, whose iconic costumes have graced the stages of global superstars like Beyoncé. From Natalia Minina’s ethereal creations to Gio Dress’ timeless elegance, each designer brought flair to the runway. Notable highlights included Farida Temraza, recognised by Forbes Magazine as one of the most powerful women in the Middle East, and Veronika Jeanvie, whose wedding couture designs have adorned celebrities like Charlize Theron and Monica Bellucci. As the curtains rose on Paris Fashion Air, attendees could expect a season of innovation, inspiration, and celebration of the rich tapestry of global fashion and creativity. https://parisfashionair.com SS24 Paris Fashion Air Luxury Fashion in the City of L ght Mia Zhang looks at the catwalk show designers pre- senting their collections at Paris Fashion Air, during Paris FashionWeek. Catwalk Report: Mia Zhang Photography: Tony Wellington