The Bite Magazine - Autumn/Winter 2023 - Issue 34

bitewatches Cristina Lloyd looks at Ted Baker’s sustainability ethos in their apparel, accessories and watches, including the newly launched Emily timepiece. TEDBAKERLONDON Since then, the brand has expanded into menswear, womenswear, fragrances including Pashion, Langley and Skinwear, accessories, footwear, eyewear and watches. Its store's portfolio is present in the UK and USA and also leading department stores. Following their signing of ter- ritorial licence agreements in 2006 and initially opening stores in Hong Kong, Singapore and Dubai, Ted Baker opened more in Hong Kong, Singapore, and Bangkok, three in Kuala Lumpur and two in Dubai and Jakarta the following year. Like many fashion and luxury brands, Ted Baker focuses more on its sustainable ethos by reducing environmental impact and empowering conscious consumption. “We’re always thinking of ways to create beautiful, more sustain- able products.” They aim to source 100% more sustaina- ble material and recycled polyester by 2030, 100% organ- ic, recycled or BCI (Better Cotton Initiative) cotton by 2024, 100% leather from LWG (Leather Working Group) or equivalent certified tanneries and MMCF (Man Made Cellulosic Fibres) from FSC (Forest Stewardship Coun- cil)-certified forests by 2025. With more than 50% of its carbon impact coming from product creation, Ted Baker endeavours to look at its fabric selection and material usage to reduce their car- bon, water and waste footprints. To accommodate this, they are members of SCAP (Sustainable Clothing Action Plan), BCI, LWG and the Textile Exchange. They are proud signatories of the WRAP Textiles 2030, a new vol- untary agreement for the UK textiles sector where they, alongside other big industry players, commit to reducing the greenhouse gas emissions and water footprint of their products over the next ten years. The brand features a sustainable shop on its website supporting its mission with apparel like the trendy and elegant Nelanie Oversized Shirt Dress in black creat- ed from 100% polyester shell and 100% viscose lining. This organza midi dress with a collar, puff sleeves, polka dots and button fastening is perfect for parties, cocktails and formal events. Kimmii Tumbled Leather Trainers is made from 100% bovine leather upper, 57% cotton and 43% polyester lining with 100% vulcanised rubber sole. Baily Leather Metallic Detail Webbing Trainers crafted from 91% bovine leather and 9% polyester upper with 57% cotton and 43% polyester lining and 100% rubber sole offer a glamorous look thanks to its metallic webbing detail on the side. The Darcell Webbing Satchel Cross Bag in extensive hues, including black, cinnamon, purple, red and camel, is made from 100% bovine leather and 100% cotton lining. It's designed with a crossbody strap, mag- netic clasp and inside zip pocket. Another practical accessory in multiple colours like light grey, brown, black, jet black, tan, dark green and deep purple is the multi-purpose Darcelo Branded Webbing Camera Bag. It’s made from 100% bovine leather with 100% cotton lining, has an interior zipped pocket, two zipped compartments to carry your essentials, and Ted Baker embossed details. It also doubles as a clutch bag by removing the shoulder strap for evening events. Ted Baker's sustainability extends to timepieces like the Darbey T Vegan Leather Strap Watch, enclosed in a 36 mm stainless steel case with a pink or black dial adorned with sparkling crystal-embellished T details. It has two hands and is water resistant up to 50 metres. The 24 mm Mayse Square Dial Bracelet Watch in rose gold or gold is the perfect timepiece for those who appreciate the har- monious blend of minimalist aesthetics and practicality. It features two hands, a sunburst dial pattern and a chain link bracelet. Phylipa Romance Floral Dial Watch in tan or pink has three hands, a floral print dial, Ted Baker logo, a luxu- rious leather strap and water resistance up to 50 metres. The Ivelisa Square Watch is a classic balance between minimalist and functional design, with the dial decorated with a sunburst texture, T hardware and a vegan leather strap. Chessit Crystal Embellished Watch has a beautiful large lace-inspired engraved dial in a crystal-encrusted case, three hands and a sleek stainless steel bracelet in rose gold. The latest sustainable Ted Baker timepiece for ladies is Emily in luxury gold or rose gold with a mesh bracelet. It features an elegant 30 mm polished round case made from 90% recycled stainless steel and brings the Ted Bak- er magnolia print design to life with a 3D version of the flower applied on the dial. The two hands are gold over a white luminescent dial or rose gold over the exact hue dial with bold and smaller dots to mimic the hours and minutes. Ted Baker apparel and accessories are available online and at their stores worldwide. www.tedbaker.com/uk