The Bite Magazine - Autumn/Winter 2023 - Issue 34

bitebags Serran London remains deeply connected to the people and culture that breathe life into the metropolis as a celebration of the spirit of local craftsmanship and embraces the rich heritage of the city’s fashion scene. They’re dedicated to keeping all their designs and man- ufacturing processes within the vibrant heart of London. Their collections are a testament to their commitment to excellence, meticulous craftsmanship and sustainable practices. Randell Sergeant, a self-taught fashion designer, started making clothes for himself when he was 15 and enhanced his sewing and textile skills by staying after school to practise his technique. He opted to purchase an Italian design book instead of a pair of £160 trainers that helped him win a place at college to study textiles at A-level. Inspired by Sir Richard Branson, he launched SerDrey in 2011 and secured a place at the London College of Fash- ion (LCF). Busy professionals can benefit from the five perfect details in every Serran London design. As Randell says, “The reality in London is commuters must look smart when getting into the office”, but as we can imagine, they may have likely battled over windswept bridges and through crowded tube carriages. Thus, all Serran London coats are created with a v-shaped vent across the back shoulders, keeping the cold out while allowing your skin to breathe. The designs feature unique colour and pattern buffalo horn buttons, a durable alterna- tive to the plastic buttons generally used by the fashion industry and a by-product of the farming industry. Serran London infused their natural organic yarn with recycled fibres when making its SerEco collection. The thread is sourced from Norway, where they recycle plastic that would otherwise contribute to landfill and ocean pollution. These two fibres combined produce a silky-smooth alternative to a woolly scarf. Serran London’s Signature Coats in black or grey are designed with super soft detachable sheepskin collars that are easily removed, making them adaptable in all weather. The collar is attached with a simple metal clasp at the front and secured by hidden little slots at the corners of the collar. The brand sources noble materials to create high-quality garments, such as its outerwear crafted using 100% wool or cotton and 100% Nappa leather to bring a contemporary edge to its elegant designs. The tailored fit button-down Commute Coat in black is created to add sophistication with a strong contemporary feel. It's designed with Nappa leather shoulder flaps and armbands, a sheepskin fur collar, a stainless steel belt buckle and viscose quilted lining. The Puffer Suit Jacket in sand, green or navy is warm and breathable in a water-repellent fabric and padded with recycled fibres for insulation. It has a tapered fit, welt pockets with flaps, a discreet chest pocket, and front and small cuff buttons. Also made from water-repellent fabric, the Quilted Gillet in green, navy or white with a polished silver zip is lightweight and breathable. It’s a streamlined solution to layering, de- signed to be worn alone over a shirt in warmer weather and under a jacket or coat in cooler weather. The tapered fit grey with pink woven specks Westminster Jacket has a knitted dark grey alpaca collar. It’s created to add sophistication with a rich contemporary feel, silver metal zips and viscose quilted lining. Classic Double-Breasted Coat in navy or tan with padded shoulders, resin buttons, side pocket flaps and a centre back vent is tailored to compliment the feminine silhouette. Lon- don Coat in navy, Proposal and Temptation Coats in navy or grey all feature leather trims, buffalo horn buttons, large single welt pockets, and a centre back vent with a boss-like effect. The Wrap Coat in navy or grey-pink with a detachable tie-waist belt and notched lapels is expertly tailored from a soft wool blend for extreme comfort. Accessories include the Tote Bag in black, brown, cream or navy with a magnetic fasten- ing in a v-shaped cut and a large and spacious siltex nylon blend interior to hold folders, laptops and documents. It’s also perfect for accommodating your travelling overnight es- sentials for business trips or city breaks. Make your commute more stylish with the Quilted Leather Laptop Bag in black with a padded quilted top and zipped pockets to protect your essentials.