The Bite Magazine - Autumn/Winter 2023 - Issue 34

bitebags SERRAN London Cristina Lloyd is fascinated by Serran London’s sophisticated commute-inspired apparel and accessories collection. L ondon-based visionary fashion brand Serran London, founded by Randell Ser- geant in 2013, is committed to sophistication and endurance inspired by the cityscape. Their designs embody the essence of the built environment, offering a unique blend of timeless elegance and contemporary innovation. It's designed for the fast-paced lifestyle of busy professionals. It showcases a clever, modern twist on tried and tested classics with a tribute to the remarkable beauty of London and its architectural marvels.