The Bite Magazine - Spring/Summer 2023 - Issue 33

bitewatches S c h o f i e l d W atc h C o m p a n y Jada Brookes unearths the secret to Schofield Watch Company’s success following its debut at Salon GP in 2011 and admires the Japanese Beater B5. L ike prestigious marques such as Rolls Royce, Lincoln and Bentley, independent British watch manufacturer Schofield Watch Company has an exclusive club for its clientele. Buoys Club members receive news of their latest releases before the public, showcasing new ranges for loyal customers. Schofield is unlike other accomplished watch compa- nies; they do not follow trends and fashions but endeav- our to stay outside the scope and make watches. Initially, founder Giles Ellis, who also leads a design company, wanted to make a watch specific to his re- quirements; however, he had to manufacture a collec- tion of 100 pieces to make it cost-effective. “The project got out of hand, and three years later, I had 99 watches to sell,” he told Oracle Time. “Naturally, I could have bought 99 Panerais for the cost of setting up a watch company.” He admits to being particular about details, and one of his goals is to “make the world a little prettier one small object at a time.” The Upper Beeding in Sussex-based brand is named after American outlaw Jessie James’ revolver and in- fluenced by the sea surrounding them. “Our take is in- Images courtesy of Schofield Watch Company