The Bite Magazine - Autumn/Winter 2022 - Issue 32

Italian shoe brand Santoni introduces Jada Brookes to their exquisite family world of elegant and polished smart and casual shoes. biteshoes I talian shoe connoisseur Santoni is not just a brand: it is a fam- ily, a patron of territory, a cre- ator of beauty and a champion of humanism. Whilst individual importance is at the centre of the company’s philosophy; it em- braces an enlarged but united entity of 700 artisans linked by genuine human relationships. “It is precisely the family structure that creates authenticity, and in this spirit, Santoni strives for beauty and invites customers to enjoy it, arousing positive feelings and quality life every day.” Like all unique longstanding businesses, artisan knowledge is handed down for generations. At Santoni, these craftspeople are regarded as artists through whom beauty is created through the hands, which is everything: “it shapes, moulds, colours and finally gives an un- repeatable identity to every object.” The hand creates natural objects designed to last over time while capturing the spirit of the time.As the brand says, “Beauty is the result but also the process: a unique way of making things.” Founded by Andrea and Rosa Santoni in 1975 in Corridonia, Italy, their goal was to create top-quality luxury men’s shoes inspired by the philosophy of Italian craftsmanship. An- drea expanded the small atelier into a glob- al conglomerate, extending into Japan, China, Northern Europe and Russia to make Santoni one of the top names in Italian classic luxu- ry shoes. Giuseppe, Andrea’s son, took over the company from his father in 2013, further expanding it and preserving traditional values with an innovative drive. Under Giuseppe’s directorship, the brand has collaborated with IWC Schaffhausen and Mercedes AMG. The IWC Santoni col- lection consisted of exquisite watch straps hand-painted by Santoni and embellished with IWC’s luxury timepieces. Santoni for AMG celebrated the Mercedes-Benz subsidiary’s 55th anniversary with meticulous designs, bold shapes and innovations such as the black or white leather sneaker for men and the sil- ver suede and leather sneaker for women. Luxurious Charm of Winter S antoni