The Bite Magazine - Autumn/Winter 2022 - Issue 32

Images courtesy of Profile Public Relations bitefragrance wholesale development of 6,800 doors worldwide, 310 stores and 2,200 employees across the board. It works with more than 50 fash- ion and graphic designers, has purchase of 10,000,000 garments annually and has three fully equipped logistic centres and ware- houses in Europe and Asia. Expanding into other avenues, Pepe Jeans has produced potent sweet-smelling scents that have lingered appreciatively since 2018. That year, they launched Life Is Now for both sexes with an eye-catching video campaign. The men’s perfume in a cocktail shaker-shaped bottle is described as the elegance of simplicity with a refined masculine freshness. Its unique blend consists of a fresh aroma with bergamot and mandarin citrus touches, with notes of lavender and coffee liqueur. For the ladies, Life is Now in a cocktail glass has an authentic elixir of sensuality. The feminine and youthful eau de perfume comprise an aroma fusion of amber and vanilla with notes of almond milk and marshmallows. Pepe Jeans London released Celebrate for Him and Her in similar shapes the following year. The masculine fra- grance with juniper and cardamom, gin notes and cocoa extract, clary sage and amber wood is potent and daring, perfect for cele- brating life’s most pleasurable moments. The feminine scent is sensual and intense with a surprising compo- sition of sweet savoury consisting of lively notes of popcorn, black pepper and apple, sophisticated woody undertones and hints of creamy vanilla. Another duo combination is Cocktail Edition; the men’s blue sea tone shaker transforms into a palm tree green pre- senting a new composition perfect for the hottest days of the year. The women’s radiant sunny yellow glass with a tutti-fruity pink perfume hits all the notes of a bright summer day. For Him, the fragrance consists of a citric and spicy combination with yuzu and cardamom and sparkling notes of grapefruit and ginger, evoking dry woods. For Her, the fresh, floral and lush top notes combine red fruits, pineapple and cassis with warm sandal- wood, silk musk and a sugar-spun amber effect. London Calling for Him and Her reveals a daring and powerful scent that’ll make men feel real again and a startling and passionate scent that will revive women’s senses. The masculine fragrance in the same cocktail shaker has lemon with spicy plum chutney and lavender notes enhanced by intense clary sage and bitter sensations accompanied by a sweet vanilla base. Ladies can look forward to a gin scent combined with ginger ale and lemon, cucumber and a medley of fruit garnishes, and a vanilla and amber wood base in the cocktail glass. This year, Pepe Jeans presented its latest Bright fragrance for the ladies. It’s designed to empower all women and bring diversity in beauty and the freedom of self-expression, inspiring us to live free and boldly with a commitment to being part of a bright future. Enclosed in a sustainable rechargeable curved bottle with a reus- able spray cap, Bright has top notes of mandarin combined with pear and ginger, a middle note of white peony and jasmine, and a cocooning base of white musk, patchouli and creamy sandalwood oils. Bright is also available in Perfume and Body Lotion and Re- charge Perfume for Her EDP. Bright perfume is available online on their website and at Super- drug in-store and online. www.pepejeans.com/en_gb www.superdrug.com