The Bite Magazine - Spring/Summer 2022 - Issue 31

A collaboration of two capital cities, Paris and Stockholm, brought Frenchman Jerome Touron and Swede Claus Lin- dorff together to form Ron Dorff in 2010, an elision of their surnames.The urban chic menswear brand that combines mascu- linity with sizzling sexiness would knock the socks off similarly placed labels.Through its alignment of Swedish functionality with French style, Ron Dorff offers intelligent, sharp and timeless sportswear, swimwear and underwear. Its sex appeal is clean, sensual and appealing with physically toned men in impeccable tailored apparel and underwear. Ron Dorff goes beyond the basics with essential pieces with an athletic heritage per- forming flawlessly whether worn at the gym, at home or in the street. Their motto ‘DISCIPLINE IS NOT A DIRTY WORD’ is carried from design to manufacture in each piece.“This philosophy also prevails among our partners when it comes to pro- duction, which 90% is made in Sweden, France and Portugal.” The sporty aesthetic concept came into play when Claus Lindorff, who had previously marketed cam- paigns for Saint Laurent and LouisVuitton and played many sports, found it hard to find the ‘right outfit’. “Everything was too big, had too many logos, [or] too many colours,” he told online website Crash . “So I started thinking about creating a sportswear brand for men between 25 and 35, not yet million- aires but already sensitive to cuts, materials and quality.” Ron Dorff wanted to provide a fresh take on the great classics of sportswear with simple, functional items and impeccable cuts in sweatshirts, hoodies, t-shirts, tank tops, running pants and exercise shorts. They started with an e-commerce site that eventu- ally led to French brand Colette stocking some of their collection, which attracted the attention of the press.Terry Richardson used a DISCIPLINE IS NOT A DIRTY WORD t-shirt in a shoot, and Stephen Gan used the Ron Dorff tennis shorts image by Mario Testino in VMan magazine. “The idea was to offer everything a man needs before, during and after sports,” Lindorff said when the London branch opened in 2016,“and to cater to an active urban man who doesn’t necessarily want to dress like a 17-year-old skateboarder, nor like his father.” Ron Dorff opened its first store in Paris in 2013, followed by two concessions in notable Parisian department stores and then Berlin in 2019. They operate five-own brand stores and a network of more than 70 selected high-end wholesale part- ners globally. While casual and sportswear are the brand’s main- stay, underwear and swimwear raise women’s temperatures mainly when sported by sexy hot bodies. The classic no-frills, no logo underwear is inspired by those developed for the Swedish Army in the ‘70s. The Organic Cotton Y-front Briefs in Stormy Sea, Light Turquoise or Night Blue are designed with a tapered fit and cut in the finest organic cotton with a hint of elastane and have an elastic waistband covered by fabric and reinforced top-stitching. The Y-Front Brief Stripes, Sports Briefs, Briefs and Striped Briefs are also designed with a tapered fit and cut in the finest Jersey cotton with a hint of elastane for a guaranteed fit wash after wash. It features the iconic double black-lacquered RD sig- nature eyelets that distinguish it from other branded underwear designs.TheY-Front Briefs Mesh comes in a vintage cotton mesh, a dual front in fine Jersey cotton, and the usual elastic waistband is covered by fabric with reinforced stitching. Organic Cotton Boxer Briefs in Stormy Sea, Light Turquoise or Night Blue, Boxer Briefs in extensive hues including Klein Blue, Arctic Blue, Black, Grey Melange and Pink, and Striped Boxer Briefs in Navy/ White have the exact design details as the Y-Front Briefs.The same goes for the Boxer Shorts in Dusty Blue/White, Pink, Khaki,White or Arctic Blue, but they have a slightly tapered fit, a front opening with a button, and a comfortable elastic waistband. Ron Dorff swim briefs inspired by the cult Brazil- ian water polo briefs of the early ‘80s would make any man look deliciously hot on the beach. They are made from an extra-thick but quick-drying Ital- ian-made polyamide for optimised silhouette and guaranteed fit swim after swim. It has an elastic waistband with interior drawstring, breathable micro-mesh lining, and double black-lacquered RD signature eyelets that are ideal for frequent pool use. bitemen Ron Dorff