The Bite Magazine - Spring/Summer 2022 - Issue 31

bitebeauty KMS Giedre Jackyte tries several KMS Hair products that aims to give you the same results at home as you would get in a professional salon. I n 1976, Jamey Mazzotta founded KMS Cali- fornia, known as KMS Research Laboratories, with partners Dick Kornfield andGary Smith to create cutting-edge hair care and styling prod- ucts backed by science. His unconventional approach to studying hair chemistry challenged the industry’s research and development, leading to revolutionary products like the world’s first recognised reconstruc- tors and non-chemical professional straighteners. Jamey’s passion continually pushed the boundaries of modern care and styling, leading to the innovation of some of the industry’s most iconic hair care products. His vision fused innovative technologies with nature’s best; creating high-performing products for every hair type. A renowned biochemist, Jamey’s groundbreaking research resulted in applying the scanning electron mi- croscope to the science of hair, thus creating an entire- ly new concept of scientifically advanced products for professional hairstylists. It is applaudable that KMS embraces diverse cultures to form a collection full of diversity. Authentic styles of Amsterdam, Melbourne and San Francisco are embedded in the styling cream or finishing mousse, helping to find the flavour that feels right for everyone who uses it. Since KMS has always focused on environ- mentally friendly products and transparency, it is now ECOCERT certified (a leading organic certification organisation founded in France in 1991). Since using these products, my platinum blonde hair is in the best condition I have had for a very long time. KMS K S