The Bite Magazine - Spring/Summer 2022 - Issue 31

bitedesignerprofile Savita decided to challenge herself and pre- sented a House of iKons show in 2013. Her previous work experiences proved bene- ficial; for instance, using her contacts as a journalist, she invited her colleagues to at- tend the show. To her surprise, they pushed out pre-press for her first event. It proved to be a genius marketing strategy as emerging designers were promoted before the event started. As a result of the show, four fea- tured designers’ clothing were sold, while others were signed to big brands in London to design in-house, and the rest got picked by celebrities and have continued to dress numerous stars. As Savita revealed, House of iKons was created as a platform to launch emerging designers and creatives to the next level. Everyone involved in the event, includ- ing the models and presenters, has ben- efited enormously. The show endeavours to bring issues to the forefront and use fashion to raise awareness of these issues, such as domestic violence and the abuse of young children. It pushes diversity in every way, with ethnic backgrounds, size, shape, height and age at the top of its priority list. Since the first show, House of iKons has continued highlighting beauty and creativ- ity in design and music for all, regardless of ethnicity, size, shape and sexual orienta- tion. It is no surprise that Savita loves every catwalk showcased during the event. ”It brings a unique and authentic theme to the event.” The CEO feels strongly about ensuring everyone has the right to feel and look good and be confident about who they are. “Everyone has that right, and we will con- tinue to push boundaries and stereotypes,” she said. “We are still a tiny drop in this BIG OCEAN. But we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are, from around the world.” Today, House of iKons is one of the top six brands of Innovative Voices in The Fashion World on Wiki Vid- eo. The best part about organising events is the excitement and build-up beforehand. Pre- paring a successful fashion event takes be- tween six to nine months. Once the event is over, and the images, articles and feedback are processed, it is a fantastic and complete buzz for the CEO. During any event, Savi- ta admits she’s on auto-pilot, getting things done and delegating tasks to the team lead- ers in different departments. “I’m not the one to sit back and let others do the heavy lifting; I’m right in the thick of it all.” Being self-employed and building her brand is an exciting venture, but she ad- mits it is sometimes stressful. The best part about being a CEO is she does not need to answer to anyone else; she can work flex- ible hours and navigate her diary. Savita confessed her most stretching experience was during the pandemic; with the world on lockdown, the events industry came to a complete standstill, including the House of iKons. “It was the most challenging time we have had to deal with, not just as a business but on a personal level with its impact on mental health.” For aspiring event organisers, Savita en- courages them to stay focused and reflect on all their decisions. “Things can happen which may not be in your control,” she said, “but stay calm and be a great leader to your team.” The future looks bright for House of iKons as they have joined forces with Lib- erte International and will be doing virtual shows in the ‘Metaverse’. Savita is sure this industry is a big enough playground for everyone, not just the big brands. Thus, it will continue to be the emerging brand’s voice and keep its commitment to shaking the fashion industry’s pillars. “We will continue pushing these brands so the mainstream media can see and hear how talented these brands are. That's what House of iKons has stood for - highlighting the beauty and creativity from around the world, pushing the boundaries that fash- ion, art and creativity are for everyone. www.houseofikons.com House of ikons