The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitegadgets Introducing Beats Fit Pro: The Most Advanced and Innovative Beats Earphones Ever Images courtesy of Beats by Dre B eats, the leading audio brand founded by Dr Dre and Jimmy Iovine in 2006 and acquired by Apple Inc in 2014, has launched its most advanced earphones to date engineered for an active lifestyle with remarkable sonic performance and an inno- vative wingtip design. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. With an incredibly secure and comfortable fit, Beats Fit Pro in four striking colours of black, white, sage grey and stone purple, represents a breakthrough in all-day fitness earphones while delivering three listening modes that keep you in total control of your sound experience, auto play/pause, sweat and water resistant earbuds and all the magical features enabled by the Apple H1 chip. Even whilst engaged in the most rigorous workouts, Beats Fit Pro stays securely in your ear all day to ensure consistent, high-quality acoustic performance. The unique wingtips were digitally modelled using measurements from thousands of ears to achieve the perfect combination of soft, pliable material around a rigid core for a comfortable and stable fit on any ear shape or size. It deploys an all-new custom transducer to deliver robust sound in a tiny form factor, while an innovative vent system minimises treble distortion across the flexible diaphragm. Combined with Beats’ signature tuning, the new acoustic architecture delivers impressive dynamic range and clarity across the frequency curve for an emotive, powerful and balanced listening experience. While using Active Noise Cancelling (ANC), outward-facing and inward-facing microphones work together to limit unwanted environmental sounds with targeted anti-noise, even as the sounds around you change. Beats Fit Pro’s ANC continuously adapts in real-time, up to 200 times per second, to account for a zero-waste facility. The packaging is 88% wood fibre-based of which 74% is post-consumer recycled mate- rial. Beats Fit Pro is available online at Beats By Dre and Apple and in stores. New subscribers can get Apple Music® free for six months with the purchase of Beats Fit Pro, Powerbeats Pro, Beats Solo Pro and Beats Studio Buds. www.beatsbydre.com/earbuds/beats-fit-pro