The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitegadgets Images courtesy of Little Red PR W hen Swedish brand Audio Pro launched its portable, battery-powered Bluetooth speaker Addon T3+ in 2015, it became a big hit, winning several awards over the following years, including the What HiFi Product of the Year in 2015, 2016 and 2017. The brand had planned to discontinue the product in 2019 and focus solely on multi-room products; however, they discovered there was still a demand for Bluetooth only products, so they continued to meet the demands from markets around the world. “We knew we had a very popular product already, but we aimed at improving the speaker even further before this relaunch,” said Jens Henriksen, CCO at Audio Pro. The product and development department in Helsing- borg, Sweden, managed to enhance the sonic character by fine-tuning the DSP settings and optimising the bass by redesigning the bass port. Thus the speaker became more competitive and its extraordinary long battery time of up to 30 hours at mid-volume appreciated by customers. In addition to the traditional colours of black and grey, Audio Pro is offering the speaker in limited edition RAW (white). The colour indicates a rough surface that allows the natural wooden material to be visible, without covering it in paint. “The last few years, our company has been increasingly focused on environmen- tal concerns, and it made sense to try to create a speaker without covering it in several layers of paint,” Henriksen explained. Audio Pro has been designing, developing and manu- facturing speakers since 1978 and is available in over 55 countries globally. In the ‘70s, they launched a range of active speakers with advanced technology and high sound quality that have become milestones in the histo- ry of speakers. Today, they equip consumers with wire- less, multi-room and smart voice-control features. Since 2012, the company has entered the commercial segment with a range of products for retail and hospitality. The Addon T3+ Bluetooth Speaker with a 25 watts dig- ital class D amplifier, 2 x 0.75-inch textile dome tweeter and 1 x 3.5-inch long-throw woofer and supported by Apple Lossless, MP3, WMA (Windows Media Audio) and FLAC (Free Lossless Audio Codec) is available on- line on their website, at Richer Sounds and other stores. www.audiopro.com/en