The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitemen DOING IT FOR THE MEN F inally, men can say they have it all! SHAKEUP COSMETICS has formu- lated and produced an innovative and vegan-friendly range that blurs the barriers between effective skincare and colour-corrective cosmetics, all thanks to twin brothers, Shane Carnell-Xu and Jake Xu, the founders of the brand. Born in Beijing and growing up in the UK, the brothers, who use cosmetics themselves, struggled to find the perfect products to suit their masculine skins. After extensive research, they set out to create their range of vegan, cruelty-free cosmetic products designed specifically for men's skin types and concerns. "Our dream is for SHAKEUP to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! As a proud British brand, we want to build a global reach to promote our liberal values and forward-thinking attitude and become a leader in men’s beauty." All their formulas are full IP owned and created in a globally renowned R&D lab. It is the next-generation men’s skincare and cosmetics offering practical and straightforward, easy-to-use products for immedi- ately visible results. Containing SPF25 to protect your skin against the harmful effects of premature or skin ageing, it focuses on hydration, moisturising, smoothing, concealing, enhancing and, of course, boosting the confidence of anyone who dares to use it. SHAKEUP COSMETICS is driven by understand- ing men’s skin and acknowledging the differences between males and females. For instance, the difference in testosterone levels increases the thick- ness of the skin, thus making men’s skin 20-25% thicker. And that’s just the beginning: due to having more active sebaceous glands, men generally have more and larger pores than women! Here are the top five products from SHAKEUP COS- METICS that every self-loving man should try, or since Christmas is fast approaching, it could be a very thoughtful present for a beloved partner, father, uncle or brother. LET’S FACE IT BB TINTED MOISTURISER With sheer to medium coverage, BB Tinted Moistur- iser is a must-have this winter season! It contains Vitamin E with a freshness complex and Hyaluronic Acid to provide a cooling sensation, longer-lasting freshness and 24-hour moisturisation, perfect for the ambitious and always busy man! SPF25 helps to defend against environmental stresses and has four shade skin tones so men can find their match. It evens and brightens the skin tone, covers blemishes, and helps to minimise the appearance of blocked pores. It contains antioxi- dant Vitamin E, Peppermint Oil, and Eucalyptus Oil to help calm, freshen and awaken the skin. It’s easy to apply for a healthier-looking complexion and a natural, mattified finish. Directions: Squeeze the product onto the finger- tips and gently dot the tinted moisturiser over the face. Then, use the fingertips to gently massage in circular motions until the cream is absorbed into the skin. Repeat the first two steps if you need to build more coverage. Finally, blend the edges into your skin to achieve an undetectable subtle finish. To remove, simply wash it off with water and any face wash of your choice. HYDRATE IN A HURRY MOISTURISER STICK After over a year in the making, SHAKEUP COS- METICS introduce their latest product innovation Hydrate in a Hurry Moisturiser Stick. This is a fan- tastic product that is portable and easy to apply with a delightful smell for every occasion day or night! This travel-friendly solid moisturiser cools, soothes and contains Witch Hazel and Cucumber Extract. Witch Hazel has many benefits for the skin, includ- ing relieving inflammation, tightening pores, and helping reduce razor bumps. It may also help mini- mise acne since it can cleanse your skin of excess oil.