The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitebeauty A merican soulful beauty brand Heritage Store celebrat- ed its 50th anniversary with the launch of a new line of skincare right here in the UK. Loved by celebrities and naturalists, Heritage Store was born in 1969, during the ‘Sum- mer of Love’ when peace and spiritualism were the beginning of many changes in people's lives. These influences were felt by cre- ator Tom Johnson who opened the first store in Virginia Beach, USA, where castor oil and herbal tonics began his long-lasting heritage dedication to a more holistic approach to create beauty and their slogan Soul-to-Skin was born. The brand received great appreciation and grew to become one of the most loved stores dedicated to wellbeing for the body and mind. Between the ‘70s and ‘80s, the brand created new lines of rosewater beauty, massage and essential oils, allowing it to move to a bigger venue. The store became the Heritage Centre, where you could find varied products, holistic treatments, heal- ing crystals, books and more, all under one roof. With time, the