The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitefragrance the Barbour Way of Life brand campaign which was quickly embraced by consumers on social media the following year. In 2018, the brand launched Barbour Beacon in the UK, taking the brand’s rich heritage and giving it a contemporary twist and launched a womenswear collaboration with AlexaChung, an eponymous fashion brand by British writer, television presenter, model and fashion designer Alexa Chung. This heritage pioneer was initially renowned for its country wear roots but over the years, it has branched out to produce clothing that is designed for a full lifestyle wardrobe including waxed cotton outerwear, ready-to-wear, clothing, footwear and accessories. Throughout, it has remained true to its core values as a family business that espouses the unique values of the British Countryside and brings the qualities of wit, grit, and glamour to its beautifully functional clothing. Accessories include fragrances for Him and Her in the brand’s signature green palette inspired by different parts of Barbour’s heritage, from its Scottish roots to the British meadows. Available in 50 ml and 100 ml, the Barbour Him fragrance transports you into the Scottish Woodlands with the woody base notes of cedar, guaiac wood and vetiver, and offers a masculine everyday essential. It contains a timeless heart accord of black pepper and cardamom topped with fresh citrus. For the ladies, Barbour Her, in the same signature green palette but slightly lighter, is also available in 50 ml and 100 ml. Paying homage to the British mead- ows, it features a tuberose and jasmine heart which is balanced with a fresh citrusy top. It is designed on a tonka and musky base and completed by a fresh green head that conjures scents of nature. Both the Barbour Him and Her would make the perfect gift for someone special or as a well-deserved treat to yourself. The two fragrances are synonymous with the British countryside and ideal to bring on a relaxed weekend getaway or spending time with friends and family. It captures the influence of Britain’s natural environment, including wildflower meadows ablaze with colour and fragrance, and musky forests packed with fresh plant life, that lays the foundation for adventure. This picturesque vision is captured in the AW21 campaign video that shows a beautiful woman travelling by train to meet her handsome man. Each stylish glass flask-shaped bottle is overlaid with a signature wax finish and features a bold contrast tartan trim to reflect Barbour’s Scottish roots. Both fragrances are designed with attention to detail, with the cap engraved with the Barbour logo on the top and embellished with a leather strip for an extra touch of elegant simplicity. Barbour has retail stores presence in over 40 countries worldwide including the UK, United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan. www.barbour.com/uk