The Bite Magazine - Autumn/Winter 2021 - Issue 30

bitefashion E ver since female monarchs Mary I, Victoria, Elizabeth I and II ruled the throne in the 16th, 19th, 20th and 21st centuries respectively, the Suffragettes succeeded in getting women the vote in the early 20th century, and Margaret Thatcher became the first female Prime Minister at the end of the 1970s, woman power has been nothing short of extraordinary. We have had some amazing women who have changed the world in their areas of expertise such as Florence Nightingale, Mother Teresa and Michelle Obama. The belief that a woman’s place is in the home has long been un- accepted by females who want more from life, and they should have the right to choose how to run their lives, just like their male counterparts. The strength of a woman can be found in a mother, homemaker, teacher, role model, mentor or someone who has gone through a life-changing experience and can help others to overcome similar obstacles. It is said without women giving birth, there would not be humans on the Earth and that is so true. JustStrong, a lifestyle fitness brand for strong women, sees the value in their female counterparts and celebrate them wheth- er they are an experienced lifter, new starter or have overcome great adversaries in their lives. They believe in a community where women feel connected and strong, no matter their back- ground or adversaries they have faced previously. JustStrong’s symbol represents their message that says, “We are all strong” no matter our walk of life and fitness preferences. The brand encourages women to never give up and stay strong physically and mentally. They also want women to be the best version of themselves and emphasise that fitness is about the journey and not the destination. “Our clothing is a symbol of standing back up, fighting against any resistance life throws at you and becoming stronger. This is the idea [from which] our company was born. Motivate strong women to overcome their adversaries and embrace their strength, no matter the source.” They also wish to debunk the myths surrounding women’s strength, stamina and performance and provide women with the confidence to set targets that have never felt possible before. JustStrong’s sports collection is designed with a cool, urban aesthetic that not only looks great but performs brilliantly too. Examples of this include high-performance motion leggings, long sleeve crop tops, high-performance sports bras and ath- letic tanks from the Ombre range in a subtle midnight print. The range is primed for functionality with a hidden zippered phone pocket while the technical Jacquard print shaping fabric gives you a seamless fit with subtle ruching details on the back for shaping your glutes. The new jog shorts are made with a perfect blend of fibres that is soft to touch and airy, while the loopback fabric maintains shape and achieves the perfect drape. It features an elasticated waist with an encapsulated drawcord and contrast colour cord ends, two side pockets and prints on the front hem. These can be teamed with lightweight cropped tanks for an on-trend retro look. The Crop Branded Tee in Lippy & Crys- tal, White & Black, Light Blue Iris & White or Silver & Polar is made from a super soft blend of cotton and elastane to give you a flattering silhouette whilst keeping you comfortable for any style of workout. It has a fitted, cropped shape with JustStrong’s embossed back neck tape detailing and fun, colour chest prints. For comfortable wear, the Baggy Joggers in Lippy, Black, Light Blue Iris or Polar Marl are perfect for chill-out days. It has a su- per soft blend of cotton and polyester, and fabric brushed front and back that gives you a premium feel while keeping you com- fortable and cosy. The elasticated waist provides a perfect fit with encapsulated drawcord and cord ends in contrast colours, two side pockets, embroidery on the hip and cute signature print on the back hem. Pair this with the Boyfriend Hoodie. Athletic Box Tank in Lippy, Light Blue Iris, Polar Marl & Lippy or White & Lippy is also made from a lightweight and feminine soft blend of cotton and polyester and features an athletic fit, tape detailing with JustStrong embossing on the back, and a slight drop armhole on the sides. Pair this with the Long Shorts in Polar Marl, Light Blue Iris, Black or Lippy. Also made from a soft blend of cotton and polyester, it has the same features as the Baggy Joggers apart from the cute prints on the front hem, instead of the back. Three graphic t-shirts consisting of Electric, Reflective, and Lippy Box in Black has the same fabric blend of cotton and polyester as most of the other pieces. These loose-fitting appar- els feature JustStrong embossed back neck tape detailing and fun, colourful and silver reflective chest prints. Crystal and Po- lar Marl Relax Cropped Hoodies have a super soft, insulating fabric, cosy long sleeves with thumbholes, side seam pockets, JustStrong taping and metal drawcords with the brand emblem detailing on the side. In addition, JustStrong also provides accessories such as re- sistance bands in black, light and dark grey; shaker and vac- uum-sealed water bottle, wrist band, barrel bag and backpack in black, and gym bag in midnight camo. Their apparels and accessories are available online on their website. https://juststrong.com