The Bite Magazine - Spring/Summer 2021 - Issue 29

Images courtesy of Profile Public Relations T he world of watchmaking is getting more cutting-edge and innovative than ever before. Founded in 1918, Citizen has remained a pioneer in creating watches and innovation. It promotes excellence and creativity with a deep-rooted respect for craftsmanship. “As a true manufacture d’horlogerie, we have a comprehensive and vertically integrat- ed manufacturing process that extends from creating a watch’s individual components to its final assembly.” For over four decades, Citizen’s most influential technology has been their award-winning Eco-Drive. Following the oil cri- sis of 1973, which raised global awareness and interest around alternative sources of clean energy, the brand developed this eco-friendly concept through the world’s first light-powered watch in 1976. It converts any light into energy to power a watch and stores the surplus on a power cell, eliminating the need to replace watch batteries forever. In 2018, the watchmaking brand partnered with Disney, an- other powerhouse brand with similar values and ideologies. Through their long-term collaboration, Citizen participates in activations around Disney Parks, Marvel and more, making them the Official Timepiece of both Walt Disney World and Disneyland with branded clocks in both theme parks. In ad- dition, they produce and market co-branded watch collections with Disney, Marvel and Star Wars. These attributes can be seen in the ladies Disney Mickey Mouse Diamond, 70th Anniversary Limited Edition Cinder- ella Diamond, and Special Edition Mulan, additional to the Star Wars and Marvel characters watch. The Disney Mickey Mouse Diamond watch shows the iconic and lovable mouse on a clean black dial with diamond markers and edge-to-edge glass showcased in a choice of stainless steel or rose gold-tone stainless steel case and bracelet. Cinderella’s story is beautifully visualised through the icon- ic horses and carriage in a silver pearlised print on a white mother-of-pearl dial studded with eight diamond markers and classic blue Roman numerals and hands. The equally stunning Special Edition Mulan shows the female warrior’s silhouette in matte print on a black dial within a gold-tone stainless steel case. This timepiece comes with a deep red crocodile-em- bossed leather strap that complements the gold-tone details. Star Wars’ Darth Vader, Luke Skywalker, Yoda and Storm Troopers and Marvel’s Tony Stark, Deadpool, Punisher, Black Panther and Spider-Man get their walk of fame on Citizen timepieces. Each one has its individual specifications with var- ious styles, colours, and designs in plated stainless steel and gold-tone. Show your love for the Mark I Arc Reactor with Tony Stark ‘I Love You 3000’ Limited Edition, or get into the action with Captain Marvel’s piece in a gold-tone stainless steel case and navy dial with a mesh bracelet. As well as iconic watch pieces, Citizen features more limited and special editions. Super Titanium Satellite Wave GPS in a 48 mm two-tone super titanium and anti-reflective sapphire crystal case is more robust, comfortable, lightweight, scratch and rust-resistant. It uses GPS timekeeping with worldwide reception that is inspired by outer space and satellites. It also has the world's fastest timekeeping signal reception speed from GPS navigation satellite including world time in 27 cities, a bitewatches