The Bite Magazine - Spring/Summer 2021 - Issue 29

VA LUXXO When Science Meets Nature bitemen N ew London-based premium skincare brand Valuxxo clearly understands what it takes to look after your skin and appearance. “We believe that men should be given access to the right products that allow them to create a skincare routine that leaves them feeling youthful and confident.” Every product they design, create, harness, and re- lease is made with attention to the aspects of life that underpin the brand’s core values. Founded by Valentino La Ciura, Valuxxo is taken from the name his mother called him back in Sicily. Originally from Italy, the found- er is a qualified Image Consultant and Fash- ion Stylist who believes fashion, style and self-care are essential tools for expressing yourself. He also understands that our image impacts how others see us and how we see ourselves and feel in our skin. A challenging start in life and understand- ing what it means to lack confidence led the founder to create a brand that aims to em- power and inspire men to love and believe in themselves. Thus, everything about Valuxxo comes from life experiences and the ability to understand the essence of life, which is to embrace every opportunity and live for your- self. Valuxxo’s all-natural luxury skincare is formu- lated to keep the skin healthy, hydrated and nourished by retaining the powerful proper- ties of active organic ingredients. The brand uses environmentally friendly methods such as cold pressing to ensure minimal environ- mental disruption while helping men restore, tone, and nurture their skin. Thus, all their products are free from parabens, mineral oils, silicones, petrolatum, SLS (Sodium Lau- ryl Sulfate), propylene glycol, synthetic dyes and fragrances, PEGs (Polyethylene Glycols) and carbomers. The skincare line is based on organic hemp seed oil and a range of other natural and ve- gan components. Hemp seed oil combats skin dehydration by feeding and nurturing the skin with essential fatty acids such as Ome- ga 3, Omega 6 and GLA (Gamma Linolen- ic Acid) at the perfect ratio. Hyaluronic Acid reduces deep wrinkles while firming and im- proving skin texture by forming a film on the skin’s surface, thus offering optimal hydration and protection from external aggressions. The powerful antioxidant and anti-inflamma- tory Aloe Vera helps to improve the skin’s nat- ural firmness and hydration. Emulium Mellif- era is a revolutionary emulsifier that makes products adaptable to climate, environment and different skin types. This particular ingre- dient won a gold medal in the ‘Cosmetics Eu- rope Awards’ in 2014 for its novelty and ability to meet the expectations of all consumers. The brand’s natural and organic oils to nour- ish the skin, maintain its elasticity, firmness, and protection from water loss include Shea Butter, which contains high concentrations of fatty acids and vitamins, and conditions, tones and soothes the skin. Olive Oil is a powerful antioxidant that prevents oxidation and premature ageing and Jojoba Oil, similar to the body’s natural oils, immediately pene- trates the skin and smoothes easily, helping to promote healthy, glowing skin without clog- ging the pores. Inca Inchi Oil, a plant-based source of Omega 3, 6 and 9, is rich in antioxidant components and Vitamin E. It restores the suppleness and comfort of tired or mature skin and gen- erously nourishes younger skin. Squalene, a lipid produced naturally by our skin cells but declines as we get older, is packed with anti- oxidants that help fight skin damage and free radicals. It also boosts collagen production, resulting in firmer, younger-looking skin. This year, Valuxxo unveiled two new prod- ucts, Revitalising Eye Cream and Firming Face Serum. “I am enormously proud to launch our new premium skincare range for men,” Valuxxo founder Valentino La Ciura said. “Our vision was to provide men with skincare products they could rely on to pro- duce radiant, younger-looking skin, helping them to feel confident about the way they look no matter how busy their lifestyles. I passion- ately believe we’ve achieved that.” Adding, he said, “Throughout this journey, we have been committed to using only raw materials in our product range and have proven that it is possible to create natural, vegan-friendly and sustainable cosmetics that have positive results. From our men’s Revitalising Eye Cream to our men’s Firming Face Serum, our new skincare line gives men a comprehensive skincare routine that they can rely on.” Jada Brookes discovers how men can improve their skin with Valuxxo’s Revitalising Eye Cream and Firming Face Serum and promote their self-image and self-care.