The Bite Magazine - Spring/Summer 2021 - Issue 29

biteperfume Jada Brookes falls in love with the sensational BLACK IS NOWMartini Glass and Cocktail Shaker perfumes from Pepe Jeans London. Pepe Jeans London S ometimes the best clothing brands are born from humble beginnings, such as Pepe Jeans London in 1973 on the streets of Portobello Road, in west London. This iconic pioneer has consistently reinvented the definition of denim to keep up with the trends and is synon- ymously associated with the fabric, and limitless creativity. “Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.” Whether you prefer skinnies like the Lola Super Skinny Fit Waist Jeans or wide-leg like the Lexa Gloss Wide Fit High Waist Jeans, there is a vast choice for denim enthusiasts who are looking for something diverse. The Fit Guide allows you to choose denim cuts suitable for your shape or use the Custom Studio to customise your fashion expression. This tool lets you design and create bespoke Pepe Jeans pieces with their in-store Custom Artists. Most people wear jeans casually or with smart apparels like a checkered jacket. Iconic Pepe Jeans styles for the ladies include Brigade X Collect Regular Fit Waist Jeans, a heavy-weight denim with a relaxed fit, tapered leg, selvedge detail on the coin pocket and belt loop, five pockets and retro inspiration. Violet Mom Carrot Fit High Waist Jeans is mid-weight denim with authentic medium blue destroy wash, ripped details, five pockets and Wiser Wash certified by Control Union. It doesn’t always have to be dark blue denim, like the Rachel Belt Balloon Fit High Waist Jeans in white. This style has stretch denim fabric, balloon fit (high rise and loose comfy leg), tapered leg, clean raw matching belt detail, retro inspiration and double stitching detail in the fly. Pixie Skinny Fit Mid Waist Jeans in black has soft power stretch denim, regular waist, a sophisticated clean black wash, five pockets, and embroidered logo in the fifth pocket. For gentlemen, Hatch Slim Fit Low Waist Jeans in soft power stretch denim has a black used wash, five pockets and Wiser Wash certified by Control Union. Chepstow Slim Fit Regular Waist Jeans in stretch denim fabric has a skinny fit, slim leg, regular waist, five pockets and stitching on the back pockets. Spike Regular Fit Waist Jeans in stretch denim fabric has a regular fit and waist, straight leg, black used wash, five pockets, stitching on the back pockets and an invisible pocket on the back detail. Pepe Jeans is no longer just about denim, although this is perhaps still their main focus and what they are renowned for. You will also find a selection of clothing, footwear and accessories for men, women and juniors, including t-shirts, coats and jackets, sweaters, trousers, trainers and sandals, bags, sunglasses and perfume that can be styled or matched with the denim jeans. The fragrances for both sexes are particularly fas- cinating as they are designed in the shape of a cocktail glass and shaker. Following the successful launches of LIFE IS NOW in 2018 and CELEBRATE in 2019, Pepe Jeans has unveiled their BLACK IS NOW fra- grances. This special limited edition maintains the sophistication already present in their per- fumes with a bold and daring touch embodied in both bottle and scent. The interestingly designed bottles celebrate the iconic shape of the cocktail world - a Martini glass and a shaker - formed in sleek black that hints at the brand’s personality with full character and a touch of rock & roll. Both fragrances are sensational and have a deli- cious scent that lingers on you all day. You are bound to get people wondering which perfume you are wearing wherever you go. BLACK IS NOW Martini Glass 80 ml fragrance for women is a sensual floral and addictive cocktail. It starts with a fresh blooming and narcotic Datura flower Images courtesy of Profile Public Relations