The Bite Magazine - Spring/Summer 2021 - Issue 29

Jada Brookes looks at Dune London’s history and their latest SS21 shoe and accessories collection for men. bitemen COMFORT IN SHOES IS KING Dune London A hundred years after his ancestors, a skilled shoemaker and his three sons arrived in London from Lithuania in 1895 to set up a workshop inWhitechapel; Daniel Rubin became one of the leading importers of footwear in the UK. He distributed over 10 million pairs a year for the likes of Next and Marks & Spencer.Then, in 1992, the Dune brand was born, and Daniel launched a concession on London's Oxford Street with the first standalone store opening on the King's Road. Dune's first men's collection was launched in 1999, followed by international relations established with Dubai and Abu Dhabi stores, marking the first step to becoming a global business. In 2007, the brand received the Drapers Footwear Award for Footwear Retailer of the Year for the first time, with many more to follow.Two years later, they tripled in size following the acquisition of the Shoe Studio brand portfolio and rebranded as Dune London in 2013. “I liked the image of sand dunes constantly moving and changing their shape - much like fashion” - Daniel Rubin. Images courtesy of Dune London via PRShots