The Bite Magazine - Autmn/Winter 2020 - Issue 28

S ometimes the best business ideas for starting a new brand are made over drinks or a meal, rather than the initial rounds of investor meetings or a business plan. This is what the founders of Moore House Cocktail Company did over a bottle of Gin, Suze, and Lillet Blanc - the three ingredients of a White Negroni cocktail. “So after our second White Negroni, the question was, ‘how can enthusiasts like us enjoy this wonderful drink at home without the hassle and cost of acquiring multiple bottles of spirit?’” Get Your Cocktail Fix bitedrinks ocktail Company