The Bite Magazine - Spring/Summer 2020 - Issue 27

bite accessories Always smiling, the founder whose opinion on things within the company is always sought af- ter said, “It’s still fun and I wouldn’t want to do anything else, but there are a lot of things that need coordinating, especially with our three- year-old son, who also requires some attention. But I couldn’t be without him. Although I love jewellery and my daily claim that jewellery is the best present one can give, I have to admit that my son is, after all, the greatest gift I have gotten in my life.” After they launched eleven years ago, Sif Jakobs became known as the Copenhagen-based jew- ellery brand with a sparkling black and white universe. In 2018 they decided to introduce a rainbow collection in which a wealth of beau- tiful stones in popping colours were sprinkled throughout the colourful collection, adding a richly delightful aesthetic. The collection was designed to offer something for the more daring without losing the elegant style so synonymous with the brand. “It came as a surprise to our customers when we presented our new collection in 2018 that was full of colours,” Sif explained. “I was a little nerv- ous because it was a new look from us, but at the same time I thought the market was ready for something new from us, which was obviously in line with our DNA and I quickly felt the colours were well received.” The rainbow colours have been one of the most successful collections of the brand to date and the designer, herself, is com- pletely in love with the colours. Another collection, Zodiaco, was inspired by astrological signs and stories written in the skies, comprising of delicate pendants in silver and gold-plate with the 12 iconic constellations marked out by cubic zirconia stones in varying sizes. “Bringing customised and personalised de- signs into the jewellery portfolio is a natural ex- tension in our collections. I have always aimed to design jewellery that expresses who you are, and the new personalised zodiac signs collection does just that.” As well as having an international fan base, Sif Jakobs’ jewellery is often seen on celebrities such as Dua Lipa, Ellie Golding, Miley Cyrus, and Katy Perry. The brand was awarded the famous Børs- en Gazelle prize for being the most progressive and fastest-growing Danish jewellery brand in 2014 and 2015 and achieved the ‘Brand to Watch’ award at the UK Jewellery Awards in 2016 where they were hailed by the judges as “a great exam- ple of growth” developing into a name now “well known in the UK market.” The accolades didn’t stop there either. The brand went on to received the award for ‘HOT 100 Brand Champions’ at the 2016 IJL (International Jewellery London) in London, the UK’s leading trade event for the international jewellery indus- try. This was followed by the ‘Fashion Jewellery Brand of the Year 2017’ award at Inhorgenta Mu- nich in Germany, a networking platform for the jewellery and timepiece industry. They are also proud winners of other various prestigious Euro- pean jewellery awards. Gentlemen have an opportunity to be pampered by Sif Jakobs Jewellery as well with a collection of bracelets, pendants, and cufflinks. Bracelet Mus- so White Leather is a strong, soft white leather bracelet that closes with a functional and elegant magnetic closure. The eye-catching Black Mac- erata Tre in 18-karat rose gold plated is a black leather bracelet made from soft calf leather that also closes with a functional and elegant magnet- ic closure. This style is also available in sterling silver. The cufflinks are also stylish and prestigious. Lecce Cufflinks in a choice of White Zirconia or Black Zirconia are both made of 925 sterling silver with rhodium polished surface, and facet cut white or black zirconia. Another is Terni Cuf- flinks with White Zirconia, Black Zirconia, and Pianura which are also made with 925 sterling silver with rhodium polished surface, and facet cut white or black zirconia with the addition of Pianura in just 925 sterling silver with rhodium. For the ladies, the latest collection is Chain Re- action which takes layering to the next level and introduces three different necklace chains - Figa- ro, Cavalier, and Cheval. Made from 925 sterling silver and 18-karat gold plate, the new chains