The Bite Magazine - Spring/Summer 2020 - Issue 27

bite bags A D A esigns SALI N ormally when you go to an airshow, it’s to see and marvel at state-of-the-art military aircraft, breath- taking aerobatic displays, vintage planes from the past, and all things aviation but for Mindy Arora who at- tended one with her husband, it made her realise there was a gap in the market for luxurious aviation goods. “I knew two things, aviation is loved by many, and many are disappoint- ed with the lack of high-quality merchandise available,” she said. With airshows being second only to football in terms of an- nual crowd figures at outdoor events as referenced by TSA Consulting, Mindy decided to do research on the event as well as the online market. Having a background in market- ing helped her to get things off the ground and move things forward at a steady pace. Since ASALI officially launched in May 2017, the brand has gone from strength to strength. All of their products are designed in Lincoln but made in India in the family-owned factory in Kolkata. ASALI leather goods are made using a combination of both hand and machine-based techniques, with machines im- ported from Japan, Taiwan, China, and Italy. The craftsman- ship and embossed, Nappa, and Italian leathers used, mean that each item is unique, and variations in colour and finish are natural, without deviating from the highest quality. Their products are used and loved by RAF pilots and celebrities including Philip Schofield, Carol Vorderman, Mary Portas, and Russell Brand. The brand has its own range of leather goods as well as the designated military collections. The ASALI Weekend Bag in Tan is a minimal approach to bring maximum style and lux- ury to one’s travels. Made from Italian leather, it has black lining and stylish brass fittings. It’s completed with a long detachable strap that can be personalised and also contains an accompanying branded dust bag to wrap a special dress or shirt. The tanned cardholder and laptop sleeve complete the set. Similar in style, the strong and durable ASALI Weekender in Dark Blue is a sophisticated and elegant accessory designed for both men and women. The genuine and gorgeous em- bossed leather is soft and supple, with the choice of using ei- ther a short or long handle for your getaway. The Weekender also comes with a dust bag that can be used to house delicate items before packing. Team with the matching wash bag and cardholder and you are good to go. In a gorgeous and enriched green hue, the ASALI iPad Cov- er and Laptop Bag are vibrantly eye-catching. The iPad Cov- er is made to fit the original iPad and iPad 2 with handles that slide down. The internal pocket is lined with navy felt and the outer pocket is suitable for keeping slim cards, note- paper, or a pen. With handles for easy grab that can be per- sonalised, the Laptop Bag with the ASALI logo on the front is designed to fit a 13-inch laptop and a thin notepad. From the Military Collections, The Royal Air Force BBMF (Battle of Britain Memorial Flight) celebrates and remem- bers the historic bombers and fighters from a by-gone age. The BBMF Wallet in Black is made from the finest Italian leather and is perfect for any BBMF fan that isn’t quite ready for the cardholder. It has traditional inside pockets for notes, slots for cards, and a zip pocket for coins. It displays the offi- cial Battle of Britain Memorial Flight logo on the front. Made from Italian leather, the Lancaster Weekend Bag in Tan is always ready to travel with its owner and is perfect for a weekend away or used as an overnight bag. It has a detach- able long strap that can be personalised, a branded dust bag, and a matching luggage tag available. This style is said to be loved by English actress Sue Holderness. ASALI supports the Royal Air Force Benevolent Fund and Royal Air Force with profits from every sale. In Black and Tan, the Spitfire Laptop Sleeve is a modern gift with historical roots that show admiration for the iconic Su- permarine Spitfire used by the RAF and other Allied coun- tries before, during, and after World War II. This simple but luxurious laptop sleeve will fit a 12-14-inch MacBook and a small notebook. Made from embossed leather, the sleeve comes with its own dust bag. Similar items in this range in- clude the Weekend Bag, Wash Bag, Luggage Tag and Key Ring, Cardholder, and Wallet. Also available in Black and Tan, the Eurofighter Typhoon Weekend Bag is centred on the twin-engined, canard-delta wing, multirole fighter place of the same name. It was de- signed originally as an air superiority fighter and is manu- factured by Airbus, BAE Systems, and Leonardo S.p.A. Used by the Eurofighter Typhoon display team themselves, the bag has a long strap that can be personalised and comes with a dust bag in case of any overflow. This is the bag that will see you through a weekend. To keep your cards safe, why not try the Typhoon Zipped Cardholder in Navy Blue or Brown? The cardholder fits neatly into flying and corporate suit, dinner jacket, and jeans pockets as well as a gym bag with enough space for up to Make It Bold