The Bite Magazine - Spring/Summer 2020 - Issue 27

bite beauty Beauty Editor Giovanna Zac explores the philosophy of NAOS, one of the largest independent French beauty companies and looks at the skin and eye products from two of their brands, Institut Estherderm Paris and Bioderm. INSTITUT ESTHEDERM PARIS Supporting Beauty Over Time Institut Esthederm Paris has been looking at the power of water as a way to improve skin texture and appearance, because our skin and body, is mainly made of cellular water. This is the me- tabolism, the component of what each cell is made from, which allows the skin to stay youthful, healthy and in good condition. The use of this cellular water improves any formulation, there- fore its performance, of at least 70%, brings results that have been scientifically proven. Not only this, but results are visible from the initial applica- tion. To provide its most innovative skin solution, Institut Esthederm Paris has been focusing on research in areas such as Hydration, Dermal Stimulation, Sun Protection, and Hy- perpigmentation. The Cellular Water range is the best way to start the new spring/summer season and bring back all the health and nutrition in the skin that was harshly taken away during the winter season. Eau Cellulaire Melting Moistur- ising Cream This patented formula reproduces the properties of water found naturally in our skin, which allows the skin cells to receive and keep their unique vitality and healthy nutrients. The water content acts like an ‘irrigation system’ that helps the skin to stay fully hy- drated while preserving its youthful appearance. Cellular Water forms like a barrier to protect the skin from free radicals, such as chemicals, pollutant particles and urban environ- ment, by neutralising these effects, which are responsible for skin ageing and lines. Packed with minerals, including magnesium potassium and calcium, this silky-soft Cellular Water Cream pene- trates the skin deeply, leaving immediate hydration and soft- ness of the skin, with a healthy, energising and youthful look. It’s ideal to use in the morning and at night; the skin feels the benefits straight away. My skin felt immediately invigorated, energised, but most of all, super comfortable and healthy. I was not surprised to see that my nails and hands fully bene- fited from the intense hydration and protection that Eau Cellu- laire Melting Moisturising Cream contains. It was a real bless- ing, considering the dryness that hands are put through with the constant use of sanitising products. Intensive Hyaluronic Eye Serum This is an intense dehydration, anti-wrinkle and anti-fatigue se- rum for eyes. It has been profoundly studied and patented with three different types of Hyaluronic Acids. There are molecules naturally present in the body, with essential properties for firm- ing, lifting and moisturising the skin. They are designed to help correct alleviating lines and plump the skin, with lasting filling effects. It also revives tired eyes and helps reduce dark circles, thanks to its caffeine, ruscogenin, and carnosine ingredients. This eye treatment is one of the best eye serums I ever tried so far. It comes with its special Zamak applicator, meaning no fingertip is needed. Simply apply three drops of the serum be- neath the eye, at the outer corners of the eye, and below the brow bone. With the applicator, massage gently from the inner corner to the outer corner, following the hollow of the eye and focusing on the crow’s feet. Repeat these steps for the upper eyelid and beneath the brow bone. The applicator leaves a real fresh touch which immediately soothes the eye area. The serum itself feels smooth and cool. The tingling and firming sensation is instant. For me, this se- rum is an essential product to counteract the long hours spent on the computer working from home, and I am sure it will help many others in the same situation during this time of need for self-healing and well-being. Conclusion Institut Esthederm is a brand capable of delivering high-quality skincare that works magic on the skin. I loved the final results and appreciate how much my skin has improved, providing a hydrated, smooth, and brighter look. I found the Intensive Hy- aluronic Serum extremely helpful for my eyes, and I can see the difference especially when it comes to tired eyes. This is a brand that makes me want to learn and discover more about the rest of the range and to recommend without any doubts. www.esthederm.com