The Bite Magazine - Autumn/Winter 2019 - Issue 26

Christmas Cheer bite drinks L ast year, during the 2018 festive season, online drinks retailer Master of Malt sent alcohol parcels to almost 70 countries around the world, spreading the Christmas spirit far and wide. As multi-award-winning experts in the drinks industry, there are some December drinking habits that Master of Malt would like to educate us on. Firstly, they sell more than five times as much champagne in December than in a typical month. Customers get through the same amount of summer cups in December as they do in April, with Ableforth’s Summer Fruit Cup and Pimm’s No 1 being the most popular. Consumers really like Snowballs, the classic cocktail made with lemonade, lime juice, and Dutch egg-based liqueur Advocaat, of which Master of Malt sells more than 10 times as much in December than in a typical month.