The Bite Magazine - Spring 2019 - Issue 24

bite catwalk VIP.COM N ew to Fashion Week,VIP.COM is the world’s biggest flash sale e-commerce platform and one of China’s top three e-commerce retailers. Its global identity led to the new-founded partnership with the British Fashion Council subsequently becoming one of the sponsors of London Fashion Week. With the intention to open eyes to the brilliant talent emerging in China, VIP.COM opened London Fashion Week with a selection of China’s top fashion brands of the moment: Mukzin, Bailuyu, A Life on the Left and KISSCAT. zTrue representations of traditional Chinese fashion met the modern trends and western influences. Combining traditional and modern techniques, China is really ahead of the market in terms of textiles. Bold prints, elegant cuts and luxury fabrics, there is a wealth of style emerging in China and it was a treat to see just a small pick of the bunch during London FashionWeek. Mukzin is a brand popularised by the youth of China. Its fun quirky prints are the result of inspirations from traditional Chinese imagery, shapes and techniques that are crafted into beautiful wearable and trendy garments. Bailuyu explores modern takes on traditional embroidery, in which the highly detailed pieces are translated into relaxed and easy silhouettes, creating an aesthetic that champions dis- tinctive minimalism. A Life on the Left encompasses the beauty of tra- ditional Chinese handcraft. Utilising techniques such as embroidery, weaving, knitting and dying, it showcases modern cuts with a distinctive style and uniquely beautiful textiles. KISSCAT is a household name in China having been around for 20 years. It is known for its elegance and class, worn by many celebrities in China and is famous for its high-end accessories and chic style. www.vip.com Kisscat