The Bite Magazine - Spring 2019 - Issue 24

Coming to her senses, in the space dedicated to niche perfumery, Beauty Correspondent Magdalena Kaczmarek looks through a finely curated collection of fragrances where artistic visions, craftsmanship and unique raw materials are the main protagonists. bite beauty SCENT OF THE HEAVENLY REALMS backdrop for admiring and finding new scented treasures beyond the mainstream designer market. If there is one colour that makes an undeniable impact, then it is the passionate red, a symbol of wealth and prosperity. Oriental hues are at the spotlight with a combination of Chi- nese carmine red walls and black wooden furniture evoking the intensity of emotions felt from within the store. Everything here comes together to capture your eye, to seduce you, and to trigger your emotions through a truly unique sensory, yet highly personal experience from start to finish. Wondering what’s behind the door? There is no denying that walking into this perfumery where flacons are exhibited on the walls and display shelves akin to art exponents in the art gallery can be incredibly intimidating. Prepare yourself - Jovoy has a full range of tantalising delights! Spreading across two floors, the store offers a quality guarantee of the unparalleled fragrance range from the rarest collections to the limited editions out there, some of which are exclusive to the London boutique. The scents of over 60 niche perfume houses form the world-class product line-up under Jovoy’s roof. Jovoy’s space radiates with style and luxury, yet, above all, it has an intimate, warm atmosphere along with the approachable at- titude of an in-house expert team making you feel comfortable in an effortless manner. The minute I walked into this beauti- fully dark, zen-like space, I was greeted with a smile and coffee. Sipping on my espresso, I set out to explore the full spirit of this Mayfair gem. While being guided through the shelves by Deputy Store Man- ager, Oliver, I embarked on my olfactory journey of discovery and introduction to the worlds of scent I had not known or smelled before. Worship for hard-to-find vintage perfumes, unique contemporary creations and the constant search for companies that use the highest quality raw materials is what made Jovoy grow into the unquestionable embassy of rare perfumes. The centre stage on the ground level goes to the three-tiered oval table, providing a grand visual merchandising display for signature oud perfume stock from notable Fragrance du Bois, each lined up alongside golden domes. With its own plantation of one of the richest essences in nature, this luxury perfume house is in charge of each step of the production process from sowing an agarwood tree seed, caring for it for 15 years until the moment it is fully grown and ready to be harvested, for inclusion in the fine perfume range. There is a relaxing urban oasis at the basement level, where one can sit up at the Chesterfield leather sofa and mull over blotters just spritzed to discover how much more there is to perfume than a single signature scent. After all, the decision to choose such a personal item as a perfume matching your preferences and tailored to what you do or feel on that day requires time and peace. And this is why Jovoy’s aim was to create a com- fortable environment for all perfume lovers in the space that merges the endeavours of the most eclectic noses on the scene. Make yourself a home. I hear that regulars tend to make their own coffee while waiting for their next business meeting. What else makes Jovoy stand out from the crowd? With an ever-expanding network of global partnerships, François picks the brands he loves. Over the years he has befriended a bunch of master perfumers with exquisite consummate skills who have more than a few anecdotes to tell. Having a very close relationship with the brands he works with is equally as