The Bite Magazine Issue 17

T hey say that the phrase ‘absolutely everything’ is the meaning behind the famous English saying: ‘lock, stock, and barrel’ but according to Lock, Stock and Barrel Grooming, the term is said to have originated in England in the 18 th century and refers to the three com- ponents that made up an early firearm. The brand formed in 2005 and based in London’s Harley Street aims to provide a total and complete grooming solution for the modern man. They describe them- selves as an independent manufacturer of grooming products and use innovative techniques to create these by combining both scientific and natural ingredients which are certified cruelty free by the Cruelty Free International Humane Cos- metics Standard. Their mission says: “Some say style never goes out of fashion. We concur. Some say that God is in the detail. They’d be right. Some say that there’s a proper way of doing things. An English way! Something we wholeheartedly agree with. But there are others. Those that say that the label on your clothes says everything about you; we’d say different. And there are those who maintain that everyone looks the same, that there’s PROFESSIONAL GROOMING FOR MEN Valentina Bulava discovers two of the best grooming brands avaliable to modern men. A merican Crew is the men’s grooming division of world-fa- mous brand Revlon, one of the leaders in the beauty market that aims to provide clients with great new experiences and easier everyday styling routines. It was in 1994 that hairdresser, stylist and educator David Raccuglia revolutionised the salon business. He rec- ognised that there was a lack of support for men’s hairdressing services in profes- sional salons as well as the availability of very few good products. As a result of this, he decided to change the situation and create American Crew with a goal to attract men into grooming salons, and provide them with high-quality service and products that would help them to understand what it means to look and feel like a real man. With a circle of devoted followers formed throughout the years, the brand’s team now consists of smart and pas- sionate, experienced professionals.Their partnership with professional stylists has produced amazing results, and this is only the beginning. American Crew is not just a famous brand with good prod- ucts; it plays a significant part of men’s grooming history as a leading salon brand that specialises in stylists’ needs. American Crew’s creators have thrived in keeping the brand on the highest level among other innovative and competitive companies. After more than 20 years in existence, they are a model brand in the men’s grooming industry. By using their products, men have recognised that they deserve the best, not only because Amer- ican Crew is a prestigious brand, but also because it creates fantastic products for men’s specific needs.The main character- istics of American Crew are character, classic style, originality, confidence, style and reliability. One of their amazing products for men is the Defining Paste (formerly known as Tea Tree Defining Paste), which increases definition and adds more texture to the hair with a natural hold. It is suitable to use on all types and lengths of hair. A very special feature is its consistency which provides a matte finish while remaining easy to distribute through the hair. The ingredient glycerin makes the hair look thick, while the paste itself is smooth and soft to touch with a nice woody smell that would suit a man who likes to be groomed. To apply, work a small amount of the paste evenly through damp or dry hair and style as desired. The Forming Cream is easy to use and suitable for all hair types. It helps fix the hair in great styles, has excellent elasticity and a natural shine.This product strengthens the hair and is ideal for beginners who have never used cream in their hair before. It is also easy to wash off with shampoo due to its water-based formula, and moisturises and nourishes the hair, giving it volume, elasticity and bite men LOCK STOCK & BARREL