The Bite Magazine Issue 17

ended in 1945, the brand resumed con- struction of the fourth factory they had planned to start before war broke out. Even in those days, it was the modern pinnacle of Europe with air conditioning, a music system, club room, bakery shop, staff laundry room, electrically heated sauna and its own swimming pool, the result of believing in the concept that happy workers do better jobs. After the death of Marcus Schwartz- man in 1955 and then the untimely death of his son Robert in a car acci- dent, Tiger of Sweden went through a number of changes and at one point almost closed down. In 1993, the brand was redefined under the leadership of CEO Roger Tjernberg and designer Leif Menfors through a reincarnation of ‘A Different Cut’. The new leaders used themselves as examples of how they would like to look as a starting point which was described as “closer to ‘Res- ervoir Dogs’ than Kurt Cobain.” It was then decided that all their jackets could be worn without a tie and would also work with jeans. “Our suits would be so comfortable that you might forget to take them off before you fell asleep at night,” declared the brand, thus taking the suit out of the bank and onto the street. Their first collection inspired by the 1960s’ mod period presented slim silhouettes, narrow lapels and a completely new look. The trousers had a low waist and a cut that had been secretly hijacked from one of the biggest icons in the world of jeans. For this season, Tiger of Sweden looked to the region of Dalarna, with its dense Northern forests, crystal clear lakes and broad open skies as inspiration for their AW16 collection. A time to entwine the traditions of old Sweden into an innovative and modern collection, an exclusive wolf fur print is found on a smart bomber with a modern cut while Swedish artist Jakob Krajcik’s botani- cal Dala prints inspired by the patterns embroidered onto traditional clothes of local Dalarna people adorn crew neck jumpers and rolls necks, worn with sharp tailored jackets and textured trousers. Classic worker jackets and patch pocket field coats with a utilitar- ian feel are reminiscent of the farmers and factory workers of rural Sweden but feature cuts that are slim, with soft and textured fabrics and faded pat- terns. Whilst the palettes of grey and black dominate the collection, there are muted and understated pops of colour featured here and there. Suits in dusty pink are contemporary and elegant, while jumpers and trou- sers in soft tan are on point. Two stunning tuxedos, in both single and double-breasted, are cut close with high lapels in fallow shades of peach and apricot and slim cut cropped three-but- ton suit jackets are worn with wide trousers to bring that slim and wide contrast together. Other looks on the catwalk include tunic-esque shirts and long shorts teamed with cropped fluffy jumpers and drop shoulder dou- ble-breasted overcoats. The collection also has an animalist theme throughout the outerwear such as the softly tex- tured teddy bear bomber, the boiled wool biker jacket, and Shearling pilot jacket that is ready and able to shield you from the harsh Swedish winter. Tiger of Sweden now has shops in its home country as well as Denmark, Norway, Finland, UK, Germany, Canada and South Africa, their own web shop and numerous resellers spread over 18 counties in three of the world’s six continents. www.tigerofsweden.com bite men