The Bite Magazine - issue 16

Images courtesy of Profile PR I t was a coincidental meeting while travelling halfway around the world that initiated the idea behind Scandinavian watch brand Daniel Wellington. On this particular trip, founder of the brand, Filip Tysander met a somewhat intriguing British man who had ‘an impeccable yet unpreten- tious style’ and a fondness for wearing his vintage watches on old weathered NATO straps. Using this new-found inspiration from his new acquaintance’s ‘timeless style of fashion’, Tysander decided to create his own collection of classic design watches that would simply be “minimalistic and refined”. With interchangeable straps, each timepiece truly has a wide ranging appeal. “Now, after a few years and over a million watches sold, this concept is still very much a part of what makes Daniel Wel- lington so special,” says the brand. A stylish and elegant collection of time- pieces that can be worn by both men and women, no matter the occasion or dress code, the brand’s aim is to uphold a design that does not have too many special features, ensuring that every watch feels perfectly streamlined on the wrist. With each timepiece availa- ble with replaceable NATO and leather straps, the unique and timeless design of Daniel Wellington watches are created to perfectly complement the wearer’s variety of outfits. You’ll notice that these timepieces are not chunky or awkward; this is purposely done to ensure that the clean design looks good with the different patterns and colours of the iconic NATO straps. This summer, Daniel Wellington’s exqui- site timepieces consist of the Classic, Dapper and Classy collections. The Classic watch available in 36mm and 40mm cases aim to prove that minimal- ism is truly timeless with an ultra-thin 6mm case in silver or rose gold to make a subtle yet unmistakable statement about the wearer’s style and spirit. The Dapper watch in a choice of 34mm and 38mm cases are elegant and polished, with details designed to give it that something special. Also available in silver or rose gold, this particular collection feature deep blue hands, Roman numer- als and a date display. Lastly, the Classy watch in 26mm and 34mm cases manage to embody the meaning of class with elegance and effortless restraint. One for the ladies, in signature silver or rose gold, this timepiece has an ultra-thin 6mm case and a hint of sophisticated sparkle with Swarovski crystals. Each watch has a name of a designated town or city in England: St Mawes, Shef- field, Bristol, York, Durham, Warwick, Reading, Glasgow, Oxford, Cambridge, and Canterbury, with its own character, to suit your wrist. Each one is designed with 6mm ultra-thin case thickness, a choice of two watch case sizes depend- ing on which collection you choose, round dial in eggshell white, Japanese Quartz movement, and a strap available in black, brown, dark brown croco- dile leather or NATO in a variation of colours. Set in Sicily, the story behind the campaign involves a couple who are separated by distance but eventu- ally come together. The theme song ‘I’ll Be Alright’ written and sung by Philip Strand speaks about a man and woman missing each other, and in a series of videos you’ll witness the guy getting a bit stressed at not having his true love beside him. But thankfully, she feels the same vibes and rushes to join her man, with both of them displaying Daniel Wellington watches throughout the campaign. The good thing about Daniel Welling- ton is that they get their fans involved, whether it’s giving their suggestions on how to spend the summer or giving summer styles tips through uploading their images. The brand has a few sug- gestions of its own on how people could spend the summer such as inviting your closest friends for a festive brunch or even a picnic in the park depending on the weather. Or you could just allow Mother Nature to boost your creativ- ity by grabbing some crayons and getting creative. As the brand puts it, “If life is a great big canvas, then why not throw all the paint you can on it?” Another sug- gestion is hosting a clothing swap party (especially if it is raining outside) for you and your fashionable friends. It’s a good way of breathing some new air into your wardrobe and swapping clothes through trading, bartering or even donating. Or you can simply host a party under the sun and arrange a cocktail competition that is bound to come up with some very interesting concoctions. Summer is all about exploring the unknown so why not go on a road trip and create your own adventure? Or visit Mickey Mouse at Disneyland for a fun- packed day of hanging out with cartoon characters. Sometimes life gets so busy that we do not have time to read like we used to when we were young. However, that doesn’t mean we can’t break the cycle this summer. As a wise man once said, “to read is to voyage through time” so the brand suggests we “sit back, relax and venture off from reality and into the magical world of fiction.” The brand also runs various competitions throughout the year, so keep an eye out for what they are offering. You may even get the chance to win a free watch. Daniel Wellington watches can be found in 301 stores around the world in coun- tries such as Australia, Belgium, Finland, Ireland, Mexico, Portugal, Sweden and United Kingdom. www.danielwellington.com/ uk bite watches