The Bite Magazine - issue 16

F ollowing a succession of selected themed events and celebrating their 10th anniversary in the past year, the Holdup Heroines are still pushing the envelope in creating their own brand of costume Masquerade parties, reminiscent of the 18th century. ‘Stand and delivery’ may well be the famed phrase that holds well to the villain on horseback but when a pack of lush women say it with corsets and garters, moving through a crowd done up to the nines in costume attire, it’s a done deal. We spoke with creative and former model, Mari-Liis Ivalo on the subject of Holdup Heroines and it’s not so humble beginnings. Mari-Liis Ivalo: I got into promotions through friends really; I had to put on private parties for myself and friends of friends. Many of the people who I knew were already in the club business, so a few of them suggested that I should put a night on. To be honest I didn’t really do too much on the promotional side of things. I usually just invite my friends and the word gets out. Bite Magazine: So do you prefer word of mouth? Mari-Liis Ivalo: Oh yes, definitely! For me it’s more about having a good time with my friends. And it proved to be a good excuse to have a party. So following that, I do what my friends and I enjoy. It was very reflective of the social circle I was moving in while living in London. Holdup Dayle Best speaks to jet set party planner Mari-Liis Ivalo about the legendary of the Holdup Heroines. Heroines It’s a Story! bite nightout